Instagram is an undeniably viable platform for marketing, especially during this nationwide lockdown. Every SEO company in London will recommend you to reach more and more users and create opportunities for them to engage with your brand.
How can you do this?
The simple answer is: SEO for Instagram.
The trick is to use SEO to drive organic growth to your Instagram. Stay with us as we give you some Instagram SEO techniques to expand your reach.
1. Optimise your Instagram profile
To increase your Instagram clan, it’s essential to optimise your Instagram profile. Another reason for optimisation is to provide customer satisfaction in the long-run. Start by making your profile pic>> choose a colourful photo>> create a searchable username>>register for Instagram business account>>add a trackable link in your bio.
This is a groundwork needed before making any SEO changes.
2. Use primary keyword
Think Instagram to be a self-contained search engine.
First, you need to find relevant keywords on Instagram itself. Make sure you use the keyword both in your display name and username such that your brand is easily available in the news feed. Use your keyword in both the places and increase your chances of being picked up by the algorithm.
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3. Include secondary keywords in your bio and image caption
As known to all, secondary keywords are phrases and topics around your primary keywords. These keywords help in catching people who may be searching or interested in your secondary keyword instead of the primary keyword.
Another fact is that it can also be used in your image caption. Try creating an engaging and compelling caption to attract the millennials.
4. Try using your hashtags as keywords
After optimizing your profile, it’s time for your posts. Millennials are fond of adding hashtags everywhere and anywhere. They would find you through a hashtag on a specific post; thus, it’s important to have a hashtag strategy in place.
Include a variety of post-specific hashtags along with your own brand name and for the image. It enables you to attract a broader and more diverse audience using a variety of hashtags.
5. Take help of Instagram alt text
Make full use of Instagram alt text to describe your photo for people with visual impairments (after all, they are your audience too!). It was designed to help visually impaired users and can also be used as an SEO tactic.
After creating your own alt text, you can share the photo as normal. Using alt text on images on your website will help your posts rank better in the algorithm.
6. Say 'No' to common black hat SEO techniques.
Google is not the only website that can hunt and punish users for using black hat SEO tactics. The good news is that Instagram has also started to identify accounts that try and cheat the system.
For your information, there are some common Instagram black hat SEO techniques that you need to avoid:
Don’t steal content
Don’t use bots
Don’t stuff keywords
Don’t follow too many accounts
Don’t buy followers
It's very obvious to fall for quick-fixes when you don't see results right away. Shortcuts can be disastrous if you get caught up. Make sure you stay away from these tactics and take the long route for good results slowly and steadily.
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