Pigment is a compound which provides color to the other substance. Feed Pigments provide aid to improve the commercial value of meat derivatives by improving the color, Form, and palatability of the feed. It also acts as anti-oxidants to cure many diseases in animals and making them healthy.

By enhancing the appearance of the animal products, feed pigments act as an antioxidants to help cure multiple diseases in the animals and also help to increase the palatability of the feed to increase the animals health. Hence, feed pigments will be observed as a business opportunity during forecast period. As a result, many multinational players have entered into the production of varied types of feed pigments

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North America Feed Pigment market: Drivers & Restraints
Rising demand for meat, growing health consciousness among consumers to take healthy food, rising disposable incomes, and rising need for healthier livestock owing the growth of meat industry are some of the factors driving the market. However, factors like high expense of synthetic pigments and scarcity of natural pigments are restraining the growth of the market.

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North America Feed Pigment market: Overview
Due to its widespread usage, Carotenoids dominated the market in 2015 and maintain the same for nex few years. The feed pigments market is mainly driven by the fact that they help enhance the appearance and palatability of the feed, making the animals healthier and thereby increasing their commercial value. Carotenoids are used on a large scale due to their antioxidant features which benefit the health of the animals and their capacity to enhance the pigmentation in poultry and aquatic animals.

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On the basis of source, the carotenoids feed pigments market is led by the synthetic feed pigments segment, followed by natural feed pigments. Synthetic feed pigments are abundantly available and less costly. Thus, they are used on a wide scale by the animal farmers. These feed pigments are driven by increasing customer demand for quality of meat products. Feed pigments can be added to the feed of swine, ruminants, poultry, aquatic animals, and pet animals. Their demand is driven by consumer’s awareness about the quality of meat products, and industrialization of pork, poultry, and aquaculture business.

North America Feed Pigment market: Region-wise Outlook
Geographically, market is segmented into US and Canada. North America is experiencing tremendous increase in production of feed pigments owing to the growing demand from consumers for pigments and growing health consciousness among young population.

North America Feed Pigment Market: Key Players
Major players listed in the report are Royal DSM N. V., Behn Meyer Group, Novus International, Inc., Kemin Industries, Inc., Guangzhou Leader Bio-Technology Co., Ltd, BASF SE, Innovad AD NV/SA, Synthite Industries Ltd, D.D. Williamson & Co., Inc. (DDW), and Vitafor NV.


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