What Is Digital Marketing
Any marketing that uses electronic devices and can be used by marketing specialists to convey promotional messaging and measure its impact through your customer journey. In practice, digital marketing typically refers to marketing campaigns that appear on a computer, phone, tablet, or other device. It can take many forms, including online video, display ads, search engine marketing, paid social ads and social media posts. Digital marketing is often compared to “traditional marketing” such as magazine ads, billboards, and direct mail. Oddly, television is usually lumped in with traditional marketing.
Types of digital marketing
1. Content marketing
2. Search engine marketing
3. Display Advertising
4. Mobile Marketing
5. Social Media Marketing
6. Email Marketing
7. Influencer Marketing
8. Affiliate Marketing
9. Video Marketing
10. Audio Marketing
The benefits of digital marketing include:
• Global reach - a website allows you to find new markets and trade globally for only a small investment.
• Lower cost - a properly planned and well targeted digital marketing campaign can reach the right customers at a much lower cost than traditional marketing methods.
• Trackable, measurable results - measuring your online marketing with web analytics and other online metric tools makes it easier to establish how effective your campaign has been. You can obtain detailed information about how customers use your website or respond to your advertising.
• Personalisation - if your customer database is linked to your website, then whenever someone visits the site, you can greet them with targeted offers. The more they buy from you, the more you can refine your customer profile and market effectively to them.
• Openness - by getting involved with social media and managing it carefully, you can build customer loyalty and create a reputation for being easy to engage with.currency - digital marketing lets you create engaging campaigns using content marketing tactics. This content (images, videos, articles) can gain social currency - being passed from user to user and becoming viral Improved conversion rates - if you have a website, then your customers are only ever a few clicks away from making a purchase. Unlike other media which require people to get up and make a phone call, or go to a shop, digital marketing can be seamless and immediate.
Future Scope of Digital Marketing Career
The simple and best way to start your career in digital marketing is to find a job. In digital marketing, we have many different specialisations so you will have different options to start your digital marketing career.
Junior & Mid Level Career Options
• Digital Marketing Intern
• Digital Marketing Executive
• SEO Executive
• Link Building Specialist
• Social Media Specialist
• Google Ads Specialist
• Email Marketing Specialist
• Web Analyst
• Online Reputation Executive
• Content Marketing Executive
Higher Level Digital Marketing Job Titles
• Digital Marketing Strategist
• Digital Marketing Manager
• Social Media Manager
• Digital Marketing Head
• Paid Advertising Manager
• Digital Branding Head
Why to join Our Institute
It is one of the Best Institute for Digital Marketing courses. Excellent faculty/trainer, proper classroom environment, conduct small batches for individual attention, provides proper & good study material. I would recommend this institute for all the DM learners to make a bright future in this field and a grate and successful professionals.