Everything About Digital Marketing

Marketing has always been about connecting with your audience in the right place and at the right time. Today, that means you need to meet them where they are already spending time: on the internet. One should join digital marketing courses.
What is Digital Marketing??
Digital Marketing, also called as online marketing is the component of marketing that uses internet and online based digital technologies to promote products and services.
Types of Digital Marketing
• Search Engine Optimization (SEO)
• Content Marketing
• Email Marketing
• Social Media Marketing (SEM)
• Pay Per Click (PPC)
• Mobile Marketing
• Affiliate Marketing
• Email Marketing
• Influence Marketing
• Inbound Marketing
• Search Engine Marketing (SEM)

Benefits of digital marketing
• Global reach - a website allows you to find new markets and trade globally for only a small investment.
• Lower cost - a properly planned and well targeted digital marketing campaign can reach the right customers at a much lower cost than traditional marketing methods.
• Trackable, measurable results - measuring your online marketing with web analytics and other online metric tools makes it easier to establish how effective your campaign has been. You can obtain detailed information about how customers use your website or respond to your advertising.
• Personalisation - if your customer database is linked to your website, then whenever someone visits the site, you can greet them with targeted offers. The more they buy from you, the more you can refine your customer profile and market effectively to them.
• Openness - by getting involved with social media and managing it carefully, you can build customer loyalty and create a reputation for being easy to engage with.
• Social currency - digital marketing lets you create engaging campaigns using content marketing tactics. This content (images, videos, articles) can gain social currency - being passed from user to user and becoming viral.
• Improved conversion rates - if you have a website, then your customers are only ever a few clicks away from making a purchase. Unlike other media which require people to get up and make a phone call, or go to a shop, digital marketing can be seamless and immediate.
Top Digital Marketing Careers
1. Digital Marketing Manager
2. Content Strategist
3. Virtual Reality Developer
4. SEO and SEM Specialist
5. User Experience Designer
6. Data Analysts
7. Email Marketing Specialist
10. Social Media Marketer
11. Data analyst or digital marketing analyst
Why to join our Institute??
TIP is the Leading Professional Training Institute for SEO, Digital Marketing Courses. Proficient professionals and experts constitute an institute. Our Specialty is that we provide Hands-on Training for all Courses, and All Trainers at our Institute are from MNC’s. We don’t just Educate , we provide 100% placement also. Work on live projects and learn according to your convenience - online and offline classes. Leading Business Experts from academia and industry provide you knowledge of theory and work on live Projects.