This helps in identifying risks at early stage and reducing company loss. This is known as big data analytics as huge amount of data is involved in it before taking any small decision.
This data is very huge in number and is collected from various sources. As data is very huge and has millions of records it would not be feasible for human beings to sit and extract useful information. Hence, the concept of Artificial intelligence comes into picture wherein human alike systems are coded. They work like humans and not only this; they had mechanism to understand human language which is known as NLP. This is the natural processing system in which the system has been coded in such a way that it can understand the human language and transform it into useful pattern. The NLP concept has basically helped in making the system faster and more efficient as the sources and frequency of data both have been drastically widen.

This system is forced to pass all the data through set of rules and regulations and the predictive analytics given as output is made much focused and goal oriented. Hence, now the big data analytics system is no longer restricted to any area or source and also produces results which are more reliable and human brains oriented. There are many companies providing these services wherein we just have to tell them the kind of output required and they would do the rest. They would collect all the data which is real and informative and after passing through many stages it brings out a logical predictive text.

This output is then directly used by upper management people of big companies in making decisions which help in increasing the growth of the company and also make sure that people who would be using those products are benefited better. This concept has changed the way people decide.

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