Generator Sales Market was valued US$ 18.66Bn in 2017 and is expected to reach US$ 30.27Bn by 2026, at a CAGR of around 5.52% during a forecast period.Global Generator Sales MarketThe generator sales market is a growing market because of factors such as amendment of norms and issuing of favorable regulations and policies regarding gas and diesel generators, increasing awareness about the environment, growing urbanization in emerging countries and growing demand for IT facilities and data centers. Opportunities arising from the introduction of inverter and bi-fuel generators and electrification of remote and rural areas in developing countries are further likely to boost the sales in the market. On the other hand, there are certain restraining factors to the market growth which contain limited capacity of power generation, the increase in transmission and distribution expenditure and high operating and maintenance cost. Similarly, the key players in the market are affected by the increase in captive power plants, strict government regulations and improving energy storage systems which may act as a limitation to the market growth.
Based on fuel type, the diesel segment is leading the market size because of their capacity to generate large amount of power, and easy availability of fuel. Though, gas generators are anticipated to lead the generator sales market over the forecast period, as they are environment-friendly and the diesel prices are increasing at a fast rate.
The companies implemented growth strategies such as new product launches, contracts & agreements, mergers & acquisitions, and expansions to capture a larger share of the generator sales market.
Geographically, Asia Pacific is projected to be the largest and fastest growing market due to the high demand for power products in China and India. The high economic growth rate of China has led to rise in the demand for power generation equipment such as diesel and gas generators in the country. New policy reforms in India to support the growth of industries have made the country a very worthwhile market for OEM manufacturers. This is also likely to create a massive demand for generators in the region.
The report covers in depth analysis of the global generator sales market’s drivers and restraints, as well as other microeconomic and macroeconomic factors affecting the market’s progression. It also comprises a detailed analysis of the market’s segmentation, offering readers insight into which segments are likely to lead the market in the coming years and present the best chances of commercial success. The competitive landscape of the global generator sales market is also evaluated in the report in order to present to forecaster a clear picture of the market’s competitive environment and successful strategies.
The objective of the report is to present a comprehensive assessment of the market and contains thoughtful insights, facts, historical data, industry-validated market data and projections with a suitable set of assumptions and methodology. The report also helps in understanding global generator sales market dynamics, structure by identifying and analyzing the market segments and project the global market size. Further, the report also focuses on the competitive analysis of key players by product, price, financial position, product portfolio, growth strategies, and regional presence. The report also provides PEST analysis, PORTER’s analysis, SWOT analysis to address the question of shareholders to prioritizing the efforts and investment in the near future to the emerging segment in global generator sales market.
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Scope of Global Generator Sales Market
Global Generator Sales Market, By Fuel Type
• Diesel
• Natural Gas
• Others (including Propane, Biogas, and Gasoline)
Global Generator Sales Market, By Power Rating

• Below 100 kVA
• 100 kVA – 500 kVA
• 501 kVA – 1000 kVA
• Above 1000 kVA
Global Generator Sales Market, By Application
• Prime and Continuous
• Standby
• Peak Shaving
Global Generator Sales Market, By End-user
• Residential
• Commercial
• Industrial
Global Generator Sales Market, By Region
• North America
• Europe
• Asia Pacific
• Middle East & Africa
• South America
Key Players Operating in Global Generator Sales Market
• Cummins Inc.
• Caterpillar Inc.
• AKSA Power Generation
• Himoinsa S.L.
• Generac Holdings Inc.
• Rolls-Royce (UK)
• Mitsubishi (Japan)
• Yanmar (Japan)
• Kohler (US)
• MTU Onsite Energy
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