Snapchat (otherwise known as Snap Inc.) has started preparing for its initial public offering (IPO) in 2017. Meanwhile Stable Capital Limited of Hong Kong is part of a group of global financial services firms that have now begun placing pre-IPO shares in Snap, Inc. The major media reports that Snap, Inc. will launch the IPO in the first half of 2017 with March 2017 being forecasted as the probable time.

Snap, Inc. was in the news recently when it launched its cool sunglasses, “Spectacles,” which can record 10-second videos.

Snapchat has been focused on improving its ad targeting, and it rolled out three new targeting options for advertisers last month. This gives more options to marketers who are looking at social media options more than the traditional ones. The messaging app has now reached 150 million daily active users around the world and is projected to generate $1.0 billion in ad revenues in 2017. Hence, it seems that getting more users and advertisers would not be difficult for Snap Inc.

Moreover, Snap Inc’s hardware business is going to take off soon, as the Spectacles are expected to hit the market, priced at an attractive $130.00.
A recent survey by Piper Jaffray Companies (NYSE:PJC) confirms that Snapchat is the most preferred social platform among teens, way ahead of Facebook Inc (NASDAQ:FB), Instagram, and Twitter Inc (NYSE:TWTR). This trend also reflects the move to more video- and image-based online media, especially among younger groups. (Source: “Snapchat is king among teens as Facebook declines in popularity, survey shows,” CNBC, October 13, 2016.)

Stable Capital Limited is a full service financial services company located in North Point, Hong Kong. The Hong Kong firm is a part of a network of companies that have raised venture capital for Snapchat in the past 5 years.