MARKET DRIVERS:
Functional Foods Spur the Demand for Natural Flavor Products:
Burgeoning market of functional foods spurs the usage of natural flavors as end product manufacturers typically use natural ingredients to enhance the nutritional and natural profile of their offerings. Although the functional foods are rich in nutrients, in order to make them palatable for consumers, the manufacturers need to add flavor to these products. In addition, the broader consumer trend of avoiding products with artificial ingredients has been supporting the large scale usage of natural flavors.
Clean Label of Food Products, a leading trend to drive the Natural Flavors Market:
As clean label means, no presence of preservatives and artificial flavor in manufacturing of products, this trend drives the further inclusion of natural flavor in food production. Thus the overall efforts by food marketers to expand their market share through clean label products will propel the usage of natural flavors in the coming years.

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Market Growth Trends:
Consolidation of many packaged foods into functional food category will propel the market for natural flavors. Beverages laced with protein and vitamins are a major functional food category and accounts for around 20% of the functional food market. Similarly beverages as end use application of natural flavors is the major market and accounts for approximately 60% of the natural flavor market.
Natural vanilla flavor is noted to be one of the leading product types in the total market.
Market Segmentation:
The Natural Flavors Market is segmented into 3 broad types based on the following factors:
1.By Application: Beverages, Savory Foods, Bakery & Confectionary, Dairy Products, Pharmaceuticals & Dietary Supplements and Others.
2.By Source: Fruits, Vegetables, Dairy, Herbs & Spices and Others.
3.By Geography: North America, Europe, APAC and ROW.
North America: U.S., Canada, Mexico.
Europe: U.K., France, Germany, Italy, Rest of Europe.
APAC: China, India, Japan, Australia, New Zealand, Res of APAC.
ROW: South America, Middle East and Africa.

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Key Market Vendors:
More than 40 companies are analyzed and included in this market research report based on various business prospects like Financial Status, Company Profiles, Product Portfolios and more. Givaudan SA (Switzerland), Firmenich SA (Switzerland), International Flavors & Fragrances, Inc. (U.S.), Takasago Co. (Japan), ADM (U.S.) and Symrise AG (Germany) are the leading few competitors of the Natural Flavors Market owing to their wide array of flavor solutions and strong brand image in the end-product manufacturers. Some other notable players among the complete list studied by IndustryARC are:
•Sensient Technologies
•Archer Daniels Midland Company
•Frutarom Industries Ltd.
•Kerry Group PLC

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