Bring Your Own Device (BYOD) is a policy that allows employees to use their personal devices for official purposes, and is essentially applicable to smartphones, laptop devices, and tablet devices. The fast-growing smartphone market has led to the integration of various services in these devices. Thus, employers are encouraging the BYOD policy in organizations across various verticals to enhance productivity and competence of their employees.
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Employees within an organization need seamless access to the company’s resources, irrespective of which device they use or from where these are connected to the company’s network. With a large number of personal devices being connected to the corporate network, the privacy and security of the data is a major concern for the organization. However, this issue can be resolved with companies redefining their security and privacy policies
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The global Bring Your Own Device (BYOD) & enterprise mobility market report provides insights into the key market players, challenges, and drivers, along with an in-depth analysis of the future scope of the market. Major players such as IBM, Microsoft Corporation, MobileIron, Alcatel-Lucent, Hewlett-Packard, AirWatch, Avaya Inc., Cisco Systems, Good Technology, and Citrix Systems, Inc. have been comprehensively profiled in this report. Players in this market have adopted various strategies to expand their global presence and increase their market share. Agreements, mergers & acquisitions, and new product developments are some of the major strategies adopted by the market players to achieve growth in the Bring Your Own Device (BYOD) & enterprise mobility market
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