Lloyd Irvin is a martial arts expert in every sense of the word. He is a former Brazilian jiu-jitsu world champion, and even runs his own martial arts academy. Lloyd Irvin only came across a problem when the old system of marketing toward new students was not working for him, and his martial arts academy was having a tough time making money. So, taking this situation into his own hands, Lloyd Irvin developed a new way to market towards possible new students.

The system that Lloyd Irvin came up with was one centered on online banner advertising campaigns. To stand out from other martial arts academies of any kind, Lloyd Irvin said that you need to drive more traffic to your website through the use of online advertising banners. Lloyd Irvin has even published a free training video that shares the secrets to his new way of MMA marketing.

“If someone in your area is at their computer doing a search for Brazilian jiu-jitsu on YouTube, you can have your banner ad right there in front of them. The best part of this is that your martial arts business competitors probably won’t be there so it’s your chance to dominate,” Lloyd Irvin said about his way of online banner advertising.

Lloyd Irvin describes the types of banners that need to be posted as following the criteria of having a attention-grabbing headline, an ad that is simple and gets to the point quickly, and include a call to action.

“The single aim of your banner is to make people click on it to go through to your website. Your ad needs to include a suitable image that attracts attention to your MMA business and then you have to write some text to encourage people to click through to your website. To get a good click-through, you have to sell the click,” remarked Lloyd Irvin on the way advertising banners work.

Lloyd Irvin plans on showing businesses the right way to market to their audience for many more years. This new way of marketing can help out struggling martial arts and MMA school by gaining newfound interest and possible new student enrollment.