L'ATTITUDE is an annual conference held in San Diego in the United States. This conference provides entrepreneurs with valuable insights and information onThe New Mainstream Economy and the US Latino cohort behind it. This is a very well established event that will be held at the Grand Hyatt in San Diego over four days, from September 24th to 27th, 2020.

US Latinos are helping to make America young, business focused and improve employment rates. The Latinos in the United States contribute to the productivity and economic growth of thecountry. They are valuable to the American New Mainstream Economy moving forward. In fact, Latinos power the US economy with more than $2.3 trillion GDP, that's a pretty impressive figure to show that Latino networking events could help you drive your own business forward this year.

L'ATTITUDE provided some interesting figures to back up their claim that the demand for Latino networking events is on the rise. Eighty-six percent of net new were businesses founded by Latinos, this has resulted in 4.3 million new businesses being generated in the last decade creating close to three million American jobs, helping to reduce unemployment rates.

The past fifteen years has seen an income rise of almost thirty percent from US Latinos with a seventy percent greater purchasing power. This year, the Latino purchasing power is expected to be more than $1.7 trillion. 2007 to 2012 saw an increase of forty-seven percent in Latino owned businesses, while the non-Latino owned businesses dropped by two percent.Latinos are expected to make up seventy-four percent of the growth in new workers this year.

Andrea Trujillo, the Director of Brand Digital Marketing at L'ATTITUDE said “2007 to 2012 saw the US Latino population be responsible for eighty-six percent of new businesses in the United States and by 2016 almost ten percent of the presidential election voters were Latino. Latinos are relying on networking events, such as L'ATTITUDE to drive their businesses forward. They adopt technology and rely on social media with seventy-seven percent of Latinos being on Facebook, sixty-two percent on YouTube and forty percent of Instagram.”

About Us: L'ATTITUDE is a business based national initiative that is designed to enlighten executives and help them understand The New Mainstream Economy and the US Latino cohort that is driving it. This established conference is held annually in San Diego, California and hosts some of the top CEOs, economists, celebrities, politicians, industry influencers and more. Participants at L'ATTITUDE engage in an open dialogue about the facts and data regarding America’s Latino Factor and The New Mainstream Economy. Conference sessions focus on topics including Media and Entertainment, Issues and Politics, Business and Economics and much more. Each year, the event is sponsored by top brand names, while including a lineup of top-notch guest speakers and entertainers. The 2020 Conference will be held at the Grand Manchester Hyatt in San Diego, California from September 24th -27th. To find out more, visit https://lattitude.net/