L'ATTITUDE is a national initiative that focuses on enlightening executives, helping them understand The New Mainstream Economy along with the US Latino cohort that drives it. This conference focuses on changing how we look at who we are as a nation and who is driving the growth.

This San Diego, California based event attracts approximately ten thousand attendees over a four day event which will run from September 24th to 27th, 2020. The event will be discussing the future in technology, media, business, culture and politics. The mission of the conference is to educate Americans and those that work with American companies with the information that they need to benefit from America’s economic opportunities.

L'ATTITUDE offers attendees a chance to engage in open dialogues, covering updated data and facts that relate to America's Latino Factor along with The New Mainstream Economy. The conference was founded by Sol Trujillo, an international business executive and Gary Acosta, NAHREP Co-Founder and CEO. The conference welcomes reputable celebrities, educators, politicians, industry influencers, entrepreneurs, journalists, CEOs and economists. The event will be held once again at the Grand Hyatt in San Diego this September.

America's economy is being pushed forward by Latinos at a staggering rate. This is due to the population growth and productivity of American Latinos. It is the companies that see this and tap into the power and innovation of the American Latino growth that will enjoy success in the long run. The conference is named L’ATTITUDE, which is one of the lines that helps us identity where we are going. This offers a better viewing angle to understand a culture and achieve long term success.”

Andrea Trujillo, the Director of Brand Digital Marketing at L'ATTITUDE, said “We have remained the leading Latino technology event for 2020 and we are delighted with our success. We have secured the Grand Hyatt in San Diego again. This fantastic location enables us to accommodate up to ten thousand attendees over the four days. Attendees are welcome to choose one or two days they can attend, or they can attend the entire event.”

About Us: L'ATTITUDE is a business based national initiative that is designed to enlighten executives and help them understand The New Mainstream Economy and the US Latino cohort that is driving it. This established conference is held annually in San Diego, California and hosts some of the top CEOs, economists, celebrities, politicians, industry influencers and more. Participants at L'ATTITUDE engage in an open dialogue about the facts and data regarding America’s Latino Factor and The New Mainstream Economy. Conference sessions focus on topics including Media and Entertainment, Issues and Politics, Business and Economics and much more. Each year, the event is sponsored by top brand names, while including a lineup of top-notch guest speakers and entertainers. The 2020 Conference will be held at the Grand Manchester Hyatt in San Diego, California from September 24th -27th. To find out more, visit https://lattitude.net/