If there is one thing that became extremely hard to deny over the past couple of years, then it is the massive contribution that local Latino communities have been making to the national US economy. The group, currently the largest minority group in the States, rapidly became a major contributing partner in job creation. They are strong entrepreneurs despite numerous challenges to access funding for start-up or expansion. For several years already, economists that have their ears close to the ground has made projections that this group is set to surpass the group of white men as business owners in the country. The breaking news is that this has just happened. For the first time in history, the leading position in this category belongs no longer to white men but to Latinos and women.

“Our mission has always been to provide the local Latino community with the guidance and support they so desperately need for we have believed that if they were only given a bit more support, this group would take off and fly. It is exactly what happened now. This is the Latino factor that we’ve always believed existed in the local communities. Now it is just evident in statistics too,” says Andrea Trujillo, the director of brand digital marketing for L’ATTITUDE.

These are the results from a study done by Stanford University. What they’ve found is that the 12.5 million white male business owners only represent 41% of small business owners nationally. While the percentage of businesses owned by women and Latinos have seen a rapid increase.

“Owning a business is part of the Hispanic culture. It is ingrained into who we are and having access to the right kind of leadership and guidance is all we need. Through the years, these communities have had to face numerous hardships. This made these business owners not only tough enough to stand strong in a world where it is often the case that everything counts against you but also resourceful and creative in the solutions, they had to find time to set themselves apart from the rest,” Trujillo continues.

The L’ATTITUDE team has been around since 2018 and is the brainchild of Sol Trujillo and Gary Acosta. Their mission is to promote and support local Latino business owners and entrepreneurs through guidance, creating awareness and providing them with the support they need to excel. The highlight of their program is an annual event when they get major role players on stage to provide insights and share their wisdom.

About Us
At L’ATTITUDE our focus is on increasing the opportunities for Latino’s in the US. We provide events to give them access to much-needed resources, canvas for equality in trade and promote them as leaders in their fields. They are a growing group of entrepreneurs that contribute to job creation. Over recent years, the impact from this minority group, which is now the largest of all, grew substantially and as they make such a large-scale investment into the local economy, their contribution deserves proper recognition. Visit our website at http://lattitude.net/ and see how our team can support you to exceed your expectations or contact us directly via email.