While the local Latino population remains a minority in the US, it is now the largest group. Yet, of even greater importance is the fact that as a minority group, this group is now rapidly becoming highly influential in the local economy. Over the past decade, the percentage of entrepreneurs in the group increased from a mere 1% to a staggering 34%. This doesn’t only make the group highly beneficial to the local economy but also resulted in them providing jobs to more than 3 million people. They are currently the group in the US that is growing at the fastest pace when it comes to the financial contribution they make to national wealth. Yet, while they are so successful, the Latino small business owners are still often in a position where self-reliance is the only solution. They seldom have access to the financing that is required to expand their businesses or even to start the first place. The opportunities offered by outside investors remain slim.

“As we are all too aware of the challenges our local entrepreneurs must face, it is one of the core agendas at our small business owner conferences to address these challenges and to provide the necessary solutions. During these annual events, we try to gather a line-up of speakers who are capable and willing to provide the attendees with vital information, guidance, and mentorship to expand their businesses. We also include both Hispanic and non-Hispanic investors who are keen about expanding the Latino cohort by providing the financial support needed to excel,” says Andrea Trujillo, the director to brand digital marketing at L’ATTITUDE.

Over recent years it is the influence of these small business owners that is the driving force behind the Latino cohort and the New Mainstream Economy. The latter playing a vital role in making the local economy appear fresher, younger, and more vibrant and ready to attract the interest of foreign investors. It is this kind of investment that the local economy needs to get the kind of injection that is to the benefit of all. “While the Latino small business owner has been neglected for many years and still are, it is a group that is not neglecting the local economy at all and through our conferences for those who are struggling in this group, we try to provide the support they need to excel beyond expectation to the benefit of the entire nation,” Trujillo concludes.

About Us
What our team at L’ATTITUDE does is not just support the local Latino population but also to share the success of this group, inform enlightened executives about the possibilities the group holds and the opportunities awaiting to all in collaborations. Since 2018, expanding and supporting this group through the right channels and premium quality networking has been our focus. Under the guidance of Sol Trujillo and Gary Acosta, we’ve been able to showcase several events to realize our vision. You too can be part of our drive to showcase the contributions that Latino’s make. Visit our website at http://lattitude.net/ or via phone or email and see how you can become part of the drive.