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Before your prom you need to take steps to prevent any creases or damage occurring to your gown. Most reputable prom dress retailers will provide complimentary garment bags with their prom dresses. Failing that you can purchase garment bags from supermarkets and many online retailers.
First, hang your dress inside a garment bag. You will need to hang it somewhere high enough so that the skirt isn't touching the floor (or is only just touching). The place you hang it needs to ideally be a closed space such as a wardrobe. You should make sure that the place you choose to hang your prom dress isn't damp and doesn't get exposed to smells (e.g cooking smells). https://www.chicdresses.co.uk/bridesmaid-dresses-under-100.html
You may be tempted to try your dress on a few times but try to resist for two reasons. Firstly, prom dresses are very delicate items and the more you take them on and off, the greater the risk that beading will become lose and even fall of. Secondly, the longer you have your dress out of its garment bag, the greater the chance is that it will become damaged by a tear or spill. By all means do a trial run with all your shoes and accessories, just don't sit/walk around in your dress afterward! Thirdly, if you've worn your dress too many times then by the time prom comes around it won't feel as special.
Should your prom dress become creased before your prom, you can always seek the advice of a professional dry cleaner.
When you're getting ready
When it comes to prom night, if you put your dress on first you risk accidentally marking your dress with product. Apply your make up and style your hair before you put your dress on. You should be especially careful with body lotions and temporary bronzers as these can transfer from your skin and cause marks to appear on prom dresses.
If you're wearing perfume then exercise caution. Many of the beads and crystals on prom dresses could be tarnished if they get perfume on them. As such, perfume should be applied when you're still in your underwear. Spray two squirts in front of you at chest height and then walk through it.
Put your prom dress on at the last possible moment (leaving enough time to have photos taken before you leave). Princess style prom dresses take a little extra care to put on and you will need a helping hand. The best way to put this kind of gown on is to unzip or unlace it and then put it on from above. You should stand with your arms in the air while a friend lifts it over your arms and head.