Samsung Electronics Co., Ltd., a global leader in digital media and digital technologies, today announced the appointment of Mr. HyunChil Hong as President of Southwest Asia Headquarters, effective immediately.

In his new role based out of Gurgaon, India, Mr. Hong will lead all of Samsung Electronics’ business in South West Asia that includes India, Sri Lanka, Bangladesh and Nepal, as Samsung further strengthens its leadership in the region.

Mr. Hong previously served as the President of Samsung Electronics Latin America, a sales subsidiary in Central America for three years. Prior to that, he successfully headed Samsung Electronics’ sales subsidiaries in Chile.

In his new role, Mr. Hong will leverage his experience in emerging business environment and operational excellence to continue to build Samsung Electronics’ success in the Southwest Asia region.

Mr. Hong replaces outgoing President Mr. BD Park, who will now head Sales & Marketing for Digital Appliances Business in HQ, Korea.

Mr. Park has been serving in India since 2008, when he was appointed as Head of the Mobile and IT Division of Samsung India Electronics Ltd (SIEL). In 2012, he was elevated to the position of President & CEO, Samsung Southwest Asia. Under his leadership, Samsung has emerged as a clear leader in the mobile phones business. SIEL is also a leader in the appliances business in the country, and is among India’s top consumer products companies by revenue.

During his tenure, Mr. Park also leveraged Samsung’s legacy of technology innovation through philanthropic initiatives in India focused on helping communities lead healthier, smarter and more sustainable lives. Samsung India set up several Samsung Smart Classes in Jawahar Navodaya Vidyalayas across the country and also Samsung Technical Schools in collaboration with the MSME ministry and state governments.

About Samsung Electronics Co., Ltd.
Samsung Electronics Co., Ltd. is a global leader in technology, opening new possibilities for people everywhere. Through relentless innovation and discovery, we are transforming the worlds of TVs, smartphones, tablets, PCs, cameras, home appliances, printers, LTE systems, medical devices, semiconductors and LED solutions. We employ 286,000 people across 80 countries with annual sales of US$216.7 billion. To discover more, please visit www.samsung.com/in