• Malaysia E-commerce Industry is expected to reach USD 3.2 Billion by 2019
• Future Growth of E-commerce in Malaysia is expected to be led by rising number of traditional brick and mortal retailers moving towards online market and increasing smartphone penetration
• Online Travel is the largest segment in the e-commerce industry in Malaysia followed by retail and deal sites.

Ken Research announced its latest publication on “Malaysia E-commerce Industry Outlook to 2019 - Driven by Internet Penetration and Mobile Access Devices” which provides a comprehensive analysis of the E-commerce industry in Malaysia. The report covers various aspects such as market size of Malaysia E-commerce industry and segmentation on the basis of domestic and foreign markets and by type of markets (travel, retail, deals and others). The report will help industry consultants, potential entrants, vendors and other stakeholders to align their market centric strategies according to ongoing and expected trends in the future. The report focuses on the various factors affecting the E-commerce industry in Malaysia such as the online shoppers profile in Malaysia, rise of smart phones and increased government spending on the IT sector in Malaysia. Malaysia is known as one of the biggest travel destinations of South East Asia, largely due to its islands and exotic beaches. The online travel market in Malaysia is the biggest contributor to the overall e-commerce industry.

The Malaysian E-commerce industry’s revenue is anticipated to grow at a CAGR of 19.5% during 2014-2019. Given the internet penetration and the government spending, the sector will witness growth throughout the period. The traditional brick and mortal retailers are becoming more IT aware and this caused a spurt in their IT spending as they are vying to go online to tackle their online counterparts. The E-commerce industry will also increase significantly owing to the increase in the number of internet users in the country which are expected to grow at a CAGR of 7.8% in the next 5 years.

“The increasing internet population in Malaysia, rise in mobile internet usage and access devices and the growing spending by government in IT sector will fuel the growth of this industry. Additionally, the growing awareness about the benefits of going online among traditional retailers will be one of the major reasons responsible for the E-commerce industry’s growth in Malaysia”, according to the Research Associate, Ken Research.

Key Topics Covered in the Report:
E-commerce Industry in Malaysia
- Market Size by Revenue
- Market Segmentation by
o Domestic and Foreign Markets
o Type of Market ( Travel, Retail, Deals and Others) and their further segmentation
- Trends and Development
- Growth Drivers
- SWOT
- Mergers & Acquisitions
- Malaysia M-commerce Market Size
- Effect of GST on Malaysia e-commerce industry
- Competitive Landscape and Market Share for all the segments of e-commerce industry in Malaysia
- Growth Drivers
- Future Outlook
- Macro Economic Parameters
Key Products Mentioned in the Report
- E-commerce
- M-commerce
- Business Class Tickets
- Economy Class Tickets
- Beauty and Personal Products
- Electronics
- Lifestyle
- Home and Living
- Restaurant and Dining
Companies Covered in the Report
- Lazada
- Zalora
- Fashion Valet
- Expedia
- Agoda
- Air Asia
- Lelong
- Mudah
- Groupon
- Living Social
- My Deal

Related Reports:
The Philippines E-commerce Market Outlook to 2019 – Driven by Rising Internet Proliferation and Effective Online Payment System
The US E-Commerce Industry Outlook to 2016 - Prospects in Flash Sales and Daily Deal Industry
China E-Commerce Market Research Report Outlook to 2016

Source: https://www.kenresearch.com/it-enabled-services/e-commerce-industry/malaysia-e-commerce-market-research-report/606-105.html

Contact:
Ken Research
Ankur Gupta, Head Marketing & Communications
[email protected]
+91-11-47017199