Mahindra First Choice Wheels Limited – Company Analysis – Ken Research” provides comprehensive analysis of business model of Mahindra used car sales segment. The report provides insights on company’s franchise business, organizational structure, business challenges, employee size, business volume, and financial performance, invoicing process and refurbishment channels involved for pre-owned cars.

Mahindra First Choice Wheels is the country’s preferred used car provider entity and is India’s only organized multi-brand player, with 433 outlets operational across 270+ cities in India. The company has showcased remarkable performance in used car sales volume at a CAGR of ~% during the period FY’2010-FY’2015. During FY’2015, the company has sold ~ cars (through physical stores and not from auction) with the total number of centers reported at 433 as on March 31st 2015. The cumulative retail footprint under the Mahindra First Choice brand is in excess of ~ lakh sq feet as on December 2015. The company has transformed their business model from company owned and operated outlets to entirely franchisee operated business model. The company has their online presence and is regarded as the market leader in the used car sales through online auction.

The financial performance for Mahindra First choice services has remained robust since FY’2012. Due to the closure of company owned outlets and the transformation towards franchisee outlets, the revenues for the company has reduced from INR ~ million in FY’2012 to INR ~ million during FY’2015.
Out of the total revenues from sale of service, ~% revenues were raised from franchisee income, ~% was generated from commission income, ~% from vehicle valuation and the rest from other services. Mahindra first choice has a functional organizational structure with horizontal linkages.

The centralization is very low in Mahindra first choice as the decision-making authority is quiet decentralized and distributed across all levels.
The report will be a great value-add for the readers to identify the ongoing business performance and future strategies of one of the major player in used car industry in India. The report is useful for organized used car dealers, brokers, commission agents, auto classified companies, online auction companies, car exporters and manufacturers, and other stakeholders to align their market centric strategies according to ongoing and expected trends in the future.

Source:https://www.kenresearch.com/automotive-transportation-and-warehousing/automotive-and-automotive-components/mahindra-first-choice-wheels/8411-100.html

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