In actual fact, Jennifer Lopez is wearing a farmed Blue fox coat, not an Arctic fox as animal rights campaigners have incorrectly stated. Ms Lopez, like everybody else, should be free to choose what they want to wear and she is a great role model.

"Fur is luxurious, glamorous and responsibly produced and we at the fur trade are proud to have such successful and talented supporters of fur.”

NOTES TO EDITORS

About IFTF

International Fur Trade Federation is a federation of 42 national fur trade associations and organisations from 35 countries. Through its work and the activities of its members, the IFTF seeks to protect fur trade interests and to promote innovation, high standards, in addition to a positive and factual image of the fur industry internationally.

The IFTF promotes strict codes of practice that meet or exceed established and accepted standards for animal welfare for both wild and farmed fur. The IFTF supports governments in creating and implementing sound animal welfare legislation and international standards, such as the Agreement on International Humane Trapping Standards (AIHTS). The IFTF fully supports the Convention on International Trade in Endangered Species (CITES) and has been a full voting member of the World Conservation Union (IUCN) since 1985.

IFTF website: http://www.iftf.com/.


About Origin Assured (OA™):

Developed voluntarily in 2006 by the International Fur Trade Federation (IFTF) in collaboration with leading auction houses: American Legend Cooperative, Finnish Fur Sales/SAGA Furs, Fur Harvesters, Kopenhagen Fur and North American Fur Auctions, the Origin Assured (OA™) label gives consumers confidence about the provenance of the fur they are buying. It is an assurance that the fur comes from a country where national or local welfare regulations or standards governing fur production are in force.

OA website: http://www.originassured.com/ .