The Global Market Model is a market intelligence database with an online subscription database available to corporates, consultancies, and other entities through an annual subscription. GMM, The Business Research Company’s flagship product, has a comprehensive report coverage of over 27 industries and 60 geographies, covering 2500+ global markets.

The platform has added a unique analytics tool to its offering. This tool allows users to do more in-depth analysis of the vast range of market numbers available on the tool.

“The analytics tool gives a lot more context to our data” comments Abdul Wasay, Product Development Manager for TBRC. “Market numbers are often so huge it is hard to see them in context. The analytics tool allows users to understand the numbers in a much more real way. In addition, it gives the opportunity for benchmarking between geographies, allowing users to understand the markets in relation to the size of the economy or the number of people, for instance”.

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Industry specific metrics in the tool allows for in-depth and meaningful analysis of data in a range of sectors.

In the hospitality market, for example, revenues can be viewed by hotel, room, or employee.
In the pharmaceutical market, consumer spend on specific drugs can be analyzed in relation to patient, specialist, hospital bed and pharmacy numbers.
In the agriculture market, value by commodity can be compared to cultivated land and livestock populations.
In the professional services area, spend on services like accountancy, legal services and consultancy can be seen by company or by employee.
The tool has now expanded to include an Advanced Data Tool, in which Geographies, Markets, and Indicators can be selected in any combination for a clear historical and forecast market size comparison of the choices.

The World’s Most Comprehensive Database
The Business Research Company’s flagship product, Global Market Model, is a market intelligence platform covering various macroeconomic indicators and metrics across 60 geographies and 27 industries. The Global Market Model covers multi-layered datasets which help its users assess supply-demand gaps.

About The Business Research Company:
The Business Research Company is a market intelligence firm that excels in company, market, and consumer research. Located globally it has specialist consultants in a wide range of industries including manufacturing, healthcare, financial services, chemicals, and technology. It has offices in the UK, the US and India and a network of trained researchers in 20+ countries globally.

Get a quick glimpse of our services here:
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