Catering to the finest and most discerning clientele in the world, Rollé Beach Blankets are still the best in the world after nearly 30 years.

“When I created the Rollé Beach Blanket back in 1986, the category didn’t even exist”, said award winning inventor and creator, Reno R. Rolle. “Everyone kept trying to list us as a beach towel and I had to argue that we were so much different and offered so much more. That’s where our first slogan came from, Anything Else Is Just a Towel”.

The patented Rolle beach blanket is indeed so much more than a towel. With hidden pockets, weighted corners and double layer construction to keep you cool and comfortable, its ingenious features are still unique compared to anything else in the world. But what really sets the Rollé Beach Blanket apart is the quality. “From day one, I was committed to making my blanket the best product of its type the world had ever seen” said Reno Rollé. “I was determined to use only the absolute finest materials and manufactured everything to US Military specifications. I wanted to create the ultimate luxury companion and deliver unprecedented value”.

The Rollé Blanket quickly garnered the attention of business icons and celebrities like Donald Trump and Steve Wynn. In 1988 Gloria Estefan ordered several of the blankets customized for The Miami Sound Machine and gifted the blankets to her VIP friends and music industry colleagues. This completely altered the company’s business model and had Reno Rollé shift his focus from retail sales to corporate gifts. “Soon we were selling to giants like Coca Cola, Miller Brewing Co., Snap-on Tools and others. I never imagined taking this path and to this day, I am so thankful for having met Gloria and the inspiration she gave me as well as to all of my customers who have loved the Rolle Blanket and supported us along the way. I wouldn’t be where I am today without that”.

The Reno Rollé Beach Blanket is also ideal for picnics, camping, concerts and of course, poolside. The new design features weighted corners, a variety of secret pockets for valuables, one with an inflatable pillow and the entire blanket converts into its own stylish tote bag with an ingenious floating shoulder strap for enhanced comfort and room for all of your accessories. Available at www.rollebeachblanket.com or www.renorolle.com