Marketers who desire to create an interesting yet powerful landing page should consider several factors. A landing page of the website of the company is of no use if it does not attract the target audience and does not convert the visitors into leads. A fantastic landing page should also be a strategic one or else the entire objective of creating the website is vain. Many B2B companies have omitted the landing page altogether and this is another mistake they commit. Researches prove that landing page can generate great number of leads if created strategically.
Impress the Visitor
One should take into the account one major fact of limited available time. Every website has only a few seconds to impress the visitor. Visitors are impressed more by simplicity rather than all the possible designs. It is difficult to include the taste of all the visitors in one page. However, simplicity is such thing that makes it possible to make a visitor stay. The language should be easily understandable. It should be so simple that even a layman can get the gist. The information should be neatly displayed. The most important thing is contact information. It should be displayed clearly and in bold so that visitors can contact the company if need be. Other factors that need to be taken into account are the design of the website, font size of the text and heads of the pages.
Content of the Website
Marketers should make sure that the headlines of the page are linked to right search terms. Many web designers miss this point. The website should convey the message to the target audience, assuring them that they are at the right place. When the search term is used in the headline, visitors know that there is something for them in the website. The content of the website should be neatly displayed. It should be placed in such a manner that the visitors can scan it easily. The focus of the marketers should be to create the content that is quite reader friendly. There should be proper spacing between words, simple layout and interesting images that support the content. The reader should not be irritated with the layout.
Presentation of Information
One should know that visitors do not have much time on their hand. They will not waste their time in reading the entire website. They will judge the website based on the landing page. Visitors scan the landing page quickly and decide whether they desire to be there or not. The content of the landing page should be such that it displays the benefits that the visitor will get. The content looks better if it is written in bullet points. It is better if information is presented in lists. Offering a lot of white space will attract the attention of the visitor. If need be, bold the keywords and include interactive content like video or even audio clips.
It is necessary that the landing page is straightforward. Simplicity helps to attract the target audience and even helps them return to the website. While there should not be overuse of graphics, one should not even miss them out completely.