When competitive time frames, sales pressure, quality challenges, etc… are lingering on head, it becomes very essential for organizations to strive consistently and achieve each one of these. Hence, companies simply target on generating B2B sales leads for achieving a competitive edge over other players in the market. The regular and most traditional way of reaching ones potential set of audience is B2B telemarketing. Every telemarketing call aims at converting lead into a potential client. However, it takes in a lot of effort and consistent trials to get even a single customer. Hence, instead of taking up this task on own, companies outsource this area to B2B Telemarketing agency. Amongst a long list of B2B Telemarketing companies, companies can select the one that can be ideal for them. These telemarketing agencies have high end infrastructure, networks and in-house telemarketers that aid in undertaking the process of lead generation thus resulting into B2B telemarketing appointment setting. Once the appointment is fixed, it is ultimately the company’s efforts to convert it. But there often comes a situation where in the calls get diverted to voicemail. In a regular time frame of 8 hours, there are several telemarketing calls that get into voicemail box. Hence this leads to losing of an opportunity of getting a potential client. But this can also be converted into a positive result. There are certain tips for companies who can indeed make these voicemails turned into effective result oriented messages.

Tips for leaving effective voicemail messages:

1. The message should contain a reason for a call back:
A message can be an impactful one if and only if it talks to the point. The information provided in the voicemail should be such that immediately provokes the client to take an action. Presence of long stories and boring lines might mislead the customer or lead to confusions in product or service understanding.

2. Provide contact details:
Many a times, people do not have much time to hear your message in detail. Hence companies should provide their contact number in voice mail and announce it two times so that customer immediately takes a note of it.

3. Give them convenience to call you back anytime:
It is never good to state your time and expect the client’s call in that particular time frame only. In fact it is ideal to give them this liberty to call as per their convenience and schedule.

4. No desperation needed:
It is very essential to freeze voicemail message in a way that it does not show desperation to customer from company’s end. In fact it should clearly show an impact of the message. Too much of desperation might lead to an annoying state of mind for customer. Ultimately the slightest of opportunity might convert into a rejection.

5. Never choose odd hours for leaving voicemail messages:
Companies should not leave any message at odd timings throughout the day. This might portray an unconfident image of companies for not being prepared to take the call.

6. Leave a message before 8 am and post 5 PM:
It is often seen that aggressive people often start their working before 8 am and work post 5 PM which is actually not counted as being natural. But by leaving a message in these odd hours, they will also find you one of those aggressive ones too.