Upload Native Video Content
Facebook is a great place to share videos and engage with your target audience. However, when doing so, try to upload and share native videos on Facebook instead of posting direct YouTube links. Why? Because it has been found that native videos perform 10x better on Facebook when compared to YouTube links.
In an extensive study conducted by Quintly, where they analyzed 167,000 FB profiles and 6 million posts, it was discovered that Facebook native videos received 478% more shares and 110% more interactions.
This clearly indicates the fact that Facebook is prioritizing native videos uploaded to its platform over external video links from sites such as YouTube.
There could be two possible reasons why native videos are performing better:
1. Native videos begin to play automatically as you scroll down your feed, while YouTube videos need to be manually played.
2. Native videos play inside Facebook’s environment, while YouTube videos play on an external page causing users to leave the Facebook platform in order to watch the video.
Both of these factors play a huge role in improving the experience for a regular Facebook user. Which makes native videos valuable not only to users, but also to Facebook.
Share Short, Value-Oriented Videos
Want more engagement from your social media video? Then try creating short, useful videos. When done right, these videos can help your brand attract the right kind of attention, spread brand awareness and even improve your organic reach. We produce short video marketing tips for our users.
Is short form social media video being used widely? Of course. Just look around you’ll find a range of video formats being produce and shared on various social media platforms. Right from those 60 second videos on Instagram to the informative 2 minute videos on Facebook. Short videos are popular because they work.
According to a research done by Hubspot, here the most recommended time frames for social media video to get the best results:
• Instagram videos: 26 seconds
• Twitter videos: 45 seconds
• Facebook videos: 1 minute
• YouTube videos: 2 minutes
Now, the question is, what makes short videos tick? While there are a number of reasons as to why short videos are popular, one of the most obvious ones is the fact that they are “bite sized” or easy to “snack”. They don’t consume much of your time and deliver or over-deliver on their promise right away.
Successful social media content revolves around instant gratification, because that’s what the users are demanding. Social media users today want to…
a. Consume content without wasting much time
b. Keep track of the latest happenings around them
c. Be informed on trending topics of their interest
d. Get entertained there and then before moving on
Short videos are perfect for people who are looking for useful information but are too busy to spend a lot of time on it. They want to consume it on the move, while they are on their mobile devices. No wonder 80% of the social media content is being consumed via mobile devices.
One of the most effective ways to leverage the power of short social media video content is to focus on creating instructional or how-to videos that shed light on the workings of your product or help viewers understand how you have the solution to their problem.
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