The Rise of Social Media Video & What It Means for Businesses
No matter what size your business is or what niche you are in, if you haven’t taken social media video seriously, it’s about time you do. Because if you’re not leveraging social media video marketing to grow your business, you are clearly leaving money on the table.
Go ask any avid Facebook or Instagram user about the importance of video, and he/she would agree that it is an integral part of their online social networking lifestyle. Given the growth of social media video, it shouldn’t come as a surprise that many businesses today are experimenting with branded video content.
If you were unaware of the fast growth of social media video, then you should take a serious look at the numbers, which continue to rise day in and day out.
• 93% of videos on Twitter are accessed on the go, from mobile devices.
• Views for branded video content on YouTube have almost doubled over the last 3 years.
• Facebook has seen a huge 258% increase in branded video views from 2016 to 2017.
• When compared to a photo tweet, a video tweet has 6x higher chance of getting retweeted.
• Facebook Live videos receive 10x more comments than a regular video.
Video content is in demand on social media networks primarily because its ability to connect to Generation Y and Millennials (18 – 33 years). From a business point of view, social media video content can help brands connect with this young and growing audience on an emotional level. Which can in turn help them convert more social media users into buyers.
According to a study conducted by Web Marketing Video Council, a staggering 60% of brands are actively using social media video today. So there is every chance that your competitors are already leveraging social media video to promote their products, grow their brand, and drive traffic to their business site. So why not you?
When compared to regular marketing content, video definitely has an edge. It is much more memorable and people find it easier to engage with it. It’s a win-win situation.
Now, the beauty of social media video is, it only works for those who care to create attention grabbing content. The sort that makes your audience stop scrolling, sit up and take notice.
This means poor content and unethical marketers are out of your way. In order to succeed, all you need to do is put in real effort to produce and market the best video content — without worrying too much about the competition.
In fact, when done right, your social media video content can actually act like a funnel that helps you win more business by letting you:
1. Catch the attention of your target audience
2. Connect with them using valuable content
3. Pitch them a relevant offer by the end
4. Convert them into a lead or sale
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