3. Nonintrusive feedback
You can use WhatsApp to request a feedback from your clients in a discreet and low-key manner – they are much more likely to respond to a text message in a personal chat then answer an incoming call from an unknown number.
You can also use the app for opinion polls and market research. With an opening rate of 70%, you may rest assured that the opinion you get from your customers is relevant and representative.
Ask your clients about their preferences as for products (what ice-cream flavor do they like the most, what new item they would like to see on a menu, what coveted service is not yet available) make it in a creative and entertaining way. Stay in touch with them and increase brand loyalty by sending them new offers and season greetings.
4. Speed
WhatsApp provides every possibility for an all-around customer support: in empowers swift response to customer queries, complaints and suggestions. On top of that, chatting via WhatsApp is much quicker that mailing and your customers are more willing to engage in a conversation.
On the other hand, you too must do whatever it takes to stay available and to respond immediately. What is the use of having a WhatsApp account for your brand, if it takes hours to get an answer from you? Make sure you have dedication and resources to maintain contact with your customers in ASAP mode.
5. Personal touch
In WhatsApp you are free to be more informal compared to e-mail. It is a perfect tool for one-to-one communication. This feature makes WhatsApp perfect for small and medium business. Make the most of it. You are addressing your customers directly and personally.
It will be appropriate to personalize your brand account as well. A persona behind the avatar may be a real community manager, a mascot, a fictional character.
On the other hand, for big business with great numbers of customer queries such approach may be impractical, as it is difficult to handle and stay casual and personal. Still big renowned brands (such as Sony and Absolut) use WhatsApp for exclusive promotions and campaigns.
Although one-to-one communication is much more preferable than group chats with regard to marketing and customer support, there is also a broadcast feature for a wider reach.
When you are “broadcasting” you can send the same message to 250 contacts from your list at once, and they will not see other recipients, as well as will not be bothered by group message notifications when someone answers your initial message.
This is a great marketing opportunity. Even if you need to reach more than 250 customers, broadcast still works great: you can create specific lists with different demographics or simply duplicate the message.
Although each day brings its own fads and crazes and many feel unwilling to hop on a bandwagon each time, WhatsApp is too good an opportunity to miss! Give it a chance and try in out at least as a secondary marketing instrument and you will see if it meets your needs as a business.
For more details on our products and services, please feel free to visit us at digital marketing agency in pj, web design agency, cheap website design malaysia, whatsapp online panel, whatsapp blasting panel