Almost everyone has it on their phone and knows how to use it, so your clients will not need to download anything. It is also simple and intuitive, has a clear interface with no superfluous details, so people do not have to learn anything new.
All you have to do in order to reach this broad audience is register a number (better make it different from the one you have for personal usage), upload a recognizable profile picture related to your brand and you are good to go.
If you run a small to medium business, here are the five key reasons why you should start using WhatsApp to promote it.
1. Cost-effectiveness
WhatsApp is free, however, for small business, it can successfully perform functions of a specialized app. Creating, promoting and maintaining an app for delivery or an errand-running service can be too pricey, whereas you can use WhatsApp instead as your order-placing and booking platform.
You may have come across the opinion, that though WhatsApp is perfect for communication with existing loyal customers, it is hardly appropriate for reaching out for new ones, as your risk becoming spammy.
However, you can still grow your database and use this opportunity of creating the engaged audience by promoting your WhatsApp number through other media and offering your customers something lucrative in return: a product consultation, a promotional code, a freebie, a contest.
A contest is also a very effective way of creating a buzz and accumulating user-generated content. One should not underestimate this opportunity because such content often becomes viral.
Remember Starbucks: no one pays all those people to post selfies with pumpkin spice lattes each fall – they do it willingly and become the ambassadors of the brand, promoting it through their personal pages.
2. Versatility
WhatsApp is a communication tool, however, a wide variety of group chats makes it resemble a social network in many ways. Indeed, it is immensely popular among young people, who spend hours chatting, gossiping and forwarding jokes in WhatsApp.
It is in fact so popular, that the word itself became a verb (“WhatsApp this to me”) and monitoring of WhatsApp chats is a growing concern to parents on par with Facebook or SMS monitoring.
Sometimes they even call WhatsApp a “new SMS”. However, compared to SMS and e-mail, WhatsApp has almost no limitations with regard to format. With the help of WhatsApp, you can send files, images, short video clips about your products and services and accompany it all with welcoming text providing a short description of what has been enclosed.
Moreover, there is less restriction on the way of your messages to your customers’ eyes: DND-numbers do not apply, and spam filters either. However, make sure your attempts to reach your customers will not annoy them.
Though there are no spam filters in WhatsApp, still no one likes spammers, so make sure you do not overuse WhatsApp (1 or 2 messages per week is quite enough). Being pushy with advertising can seriously damage your brand image.
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