In this post, we will identify some of the current trends related to recruitment and staffing solution USA. We will explore some ways to improve the recruitment and staffing process in your business.
Candidate engagement is critical
Candidate Engagement measures how well candidates feel they were treated during the whole recruiting and hiring process. In various surveys, about 60% of job seekers indicate that they received poor treatment during their job search. Transforming your recruitment practices takes time and effort. Equip your recruiters with various tools to engage candidates from the first contact all the way to first day of employment. Recruiters need to ensure that candidates feel at home with your company. Candidate engagement is the process and measurement of continually communicating with your candidate pool via text, email or face-to-face. For staffing, the goal of engagement may be the number of email opens, text replies, job views and/or job applications.
Focus on employer branding
Create an authentic message and tone of voice for your employer brand, so that candidates know exactly what to expect as an employee. Make sure the brand voice is consistent at every point by aligning the messaging on your careers website with advertising content, and one-on-one conversations with the recruitment team. Employer brand is a reflection of your culture rather than something that can be prescribed, and so building a positive culture is the root of a strong employer brand. Technology enhances employer brand by providing better communication channels and improving the candidate experience. Storytelling is a way to make your employer brand personal. Telling the stories of real people will help you attract the type of candidates who could see themselves creating similar stories. Storytelling increases the probability that right-fit talent will enter the top of the recruitment funnel.
Candidate driven marketing approach
Make sure that your recruitment process is candidate driven. It is the candidate who should be the primary focus. A candidate-driven marketing approach is more effective when there is an abundance of job openings and a scarcity of qualified candidates to fill those openings. A candidate-driven marketing approach is a byproduct of the Law of Supply and Demand. In short, qualified candidates are in high demand, but there is a low supply of them.
Why focus on Staffing
Recruiting and selecting the right employees will increase the overall productivity and profitability of your business. Using better staffing processes will result in a more engaged workforce.
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