During an otherwise tumultuous year for startups, Gratifi, a SaaS based total rewards platform managed to increase its’ customer base by a whopping 350%, clocking in a record number of customers onboarded. Given the unpredictability of the pandemic, workers across industries were fearful, anxious and physically isolated. Business leaders, therefore, saw an urgent need to digitize their people engagement and motivation initiatives, which is where Gratifi stepped in to meet the gap.
Gratifi is a one-stop, SaaS solution for employee, customer and sales channel engagement. Launched 3 years ago, it already has leading Indian enterprises as active clients, 75% of whom featured in ‘Great Places to Work’ last year. According to Tapas Lenka, Head-Gratifi, “in the absence of face-to-face interactions, virtual interactions had to become more meaningful to ensure continuous engagement and loyalty. Our platform features like points-based rewards, instant recognition, virtual engagement activities and straight-to-home delivery of gifts played a significant role in making employees feel appreciated and motivated during these tough times.”
Being an agile, demand-driven technology startup, the team at Gratifi worked fast to meet the evolving needs for each of its’ customers. Right from virtual townhalls and award ceremonies to online Bingo nights and talent contests, Gratifi’s robust platform had been built to allow for the innovation needed. For one of Gratifi’s customers, engagement peaked with 15000+ peer recognitions shared on Employee Appreciation Day on March 5th.
Another key problem faced by companies was performance management for a diverse workforce, including frontline salespeople, dealers and agents while maintain their emotional and physical wellbeing. Gratifi built on its’ existing data analytics framework to introduce performance-based scorecards, which allowed managers to view KPIs based analytics for individual or team performance. It provided a readable view of employee achievements as well as improvement areas, allowing remote managers to give timely coaching as well as link rewards directly with performance.
As the push for digitization of people processes continues in the post-pandemic world, Gratifi’s key focus on platform flexibility, global security standards and last-mile delivery has positioned it as force to reckon with in the corporate rewards sector, pegged at 12 billion dollars in India alone.