Obesity Surgery Devices Obesity surgery is also known as bariatric surgery. It is a surgical weight loss solution which restricts the ability of the stomach or the absorption of calories. Need for less invasive methods for obesity surgery, and the mounting need for gastric electrical stimulation are the major trends observed in the obesity surgery devices market.

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Product recalls, the elevated price associated with surgeries, lack of appropriate healthcare infrastructure, limited insurance coverage and post-operative complications of bariatric surgery are some of the factors hindering the growth of the market.

The lack of awareness regarding diseases related to obesity, the selective nature of obesity surgery, and costly surgical procedure are the major challenges for the growth of obesity surgery devices market.

Emerging markets such as China and India and mounting medical tourism would create opportunities for the obesity surgery devices market.

Medical tourism is gaining traction with people touring abroad to seek improved quality and cost-effective medical, dental and surgical care. Presently, the expense is considered to be a significant factor when it comes to obesity surgery. Medical tourism for obesity surgery is mounting speedily with thousands of persons touring out of the U.S., South Africa, Canada, and Europe to undergo surgeries for this condition.

Asia-Pacific is observed to witness the fastest growth in the market, due to the escalating number of bariatric surgeries. In addition, escalating medical tourism, the mounting occurrence of the obese population, changing lifestyle, and government initiatives to limit obesity are also creating a positive impact on the obesity surgery devices market growth in the region.

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The obesity surgery devices industry players are catering to the demand of these devices by investing in technologically advanced products in their product portfolio across the globe. In June 2018, Apollo Endosurgery, Inc. received FDA approval of revised labeling for the ORBERA intragastric balloon system. Intuitive Surgical, Johnson & Johnson, Mediflex Surgical Products, Apollo Endosurgery, Medtronic Plc, Spatz Fgia, Olympus Corporation, Cousin Biotech, and Aspire Bariatrics are the key players offering obesity surgery devices.

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