Fertility test is a process by which fertility is accessed. The global fertility test market is growing at a significant rate, due to Escalating first-time pregnancy age, introduction of innovative fertility monitors with high-level precision. Different products contributed to the fertility test market size. The market has witnessed high demand for ovulation predictor kits in the coming years due to minimal charge as contrasted to fertility monitors, and less price and high efficiency.

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Development of conjoined kits for double testing of pregnancy and ovulation and high price and less accuracy of IVF treatment is also facilitating the growth for the fertility test market.

The high price of fertility testing monitors, untested precision of urine-based ovulation monitors and reduced precision of ovulation prediction kits are the major challenges for the growth of fertility test market.

Globally, the manufacturing companies trying to enter the fertility test market are required to maintain stringent regulatory standards. Moreover, the high level of capital requirement also poses a major barrier for the entry of new players. This offers an edge to the established players in the industry competition.

Asia-Pacific is observed to witness the fastest growth in the market, due to mounting occurrence of lifestyle disorders. In addition, mounting funding for the improvement of fertility and ovulation monitors and the mounting number of manufacturers and suppliers of fertility testing is also creating a positive impact on the fertility test market growth in the region.

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In July 2016, Ava launched Ava Bracelet, a fertility tracking sensor bracelet, to detect the fertility days during a women’s cycle. Advacare Pharma, Biozhena, Fertility Focus, Prestige Brands Holdings, AVA, SPD Swiss Precision Diagnostics, Fairhaven Health, Taidoc, Babystart, Hilin Life Products, Church & Dwight, Sensiia and Geratherm Medical are the key players offering fertility test.

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