Facebook Ad Manager is constantly changing and evolving and they have recently made three changes that are not big enough to create talk, but you must be aware of them, according to leading Facebook advertising services for small businesses in the UK.

Conditional formatting has returned to custom advertising rooms, which is good news as it offers a wide variety of valuable tools. It can be accessed in the custom advertising reports section. This provides an opportunity to format cells based on a colour scale or a single colour. This offers the ability to automatically assign colours to cells based on the results, enabling you to identify good, average and bad results, which is very useful for your advertising campaign.

Another update has seen the return of conversion breakdowns. The breakdown of conversions was announced in November that it would be back. Facebook made numerous changes to IOS 14 opt-outs, one of which was the loss of breakdown conversions. Previously you would get a total for conversions, but it did not provide information on how the metric broke down this placement.

While you could get these breakdowns for other metrics, you did not get them for specific conversions, such as custom events, custom conversions, or standard events. Custom conversions provide the ability to run rules for events, or URLs, providing the ability to track and optimise specific actions when it comes to Facebook advertising.

Tony Andrews, the Manager of Genie Crawls, said “Conversion breakdowns is an exceptionally useful tool. Up until now, we didn't gain insight into age, gender, country and placement performed, the breakdowns were on a surface level. The final update from Facebook has been the instant articles placement, which has been seen when manually selecting placements in recent days. It was meant to retire in April. Adverts running in instant articles placement will see an interruption of delivery, the adverts will continue running.”

Genie Crawl provides first-class Facebook Ad services to small businesses in the United Kingdom, helping them reach their target audience quickly and effectively through social media advertising campaigns.

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Genie Crawl is a leading digital marketing agency that is results-driven and passionate about providing clients with the best results and first-class services. This established boutique agency is backed by more than five years of industry knowledge and experience with a small and dedicated team who provides digital craftsmanship and a no-contract service. Genie Crawl offers an extensive range of quality services from the United Kingdom base with more than five hundred completed projects, 96% customer satisfaction and a free site analysis. To find out more, visit https://www.geniecrawl.com .