Shopping online has already exploded. There are hundreds of e-retailers out there from the crafty bunch at Etsy to independent stores, stores owned by established physical boutiques and those that are brick and mortar butik online. They come in all formats from the classier styles to the most luxurious types of websites to best evoke their products. From mass lines to the most expensive dresses money can buy, the butik online market is definitely ready for the modern consumer. We have a lot of things to explore when it comes to online shopping and while our favourite stores online may be very much satisfied with their format, service and range of products, there is still some great opportunities to explore that can further boost shopping experience. Modern consumers are demanding a lot more nowadays so it would be ideal to embrace some new changes.

Increased functionality of butik online

Nowadays, the appeal of flashy websites is slowly diminishing. A lot of people want more things to be present online and so we find established online retailers and luxury shopping sites creating their own digital magazines, look books, video productions, and editorials that consumers can access online. This is a very promising change in the butik online market since those who enjoy baju online do not just want to buy clothes but also enjoy unique styling opportunities and other incredible things. There are just so many content and elements to add in these websites so it is really promising to find out what else we can expect from these stores.

Social media

This is definitely a necessity for butik online. If you have an online boutique, you need a social media profile. What you do is share new products, finds, styling tips, and tons of other interesting things. It does not have to be about products but it should be related. Nowadays, buying a nice piece of clothing would have been possible due to the increasing exposure of fashions in social networks in which busy people can still enjoy buying top quality products online. Connecting in social media is definitely something that any e retailer should consider.

Dynamic shopping experience

Not many websites are using video to present each product in their inventory but it is possible. Some websites use 360 degree shots of the product to ensure that the clients can get a complete view of the product at all pertinent angles. A video is a nice option for clothes to see how fabric interacts with the body and how piece of clothing fits the body effectively. These are some nice additions for modern websites but we are still waiting if more independent sites are willing to invest for such elaborate yet promising shopping opportunities.

When you go online to shop, we expect something new and fresh but not only with regards to clothing but on how the website evolves as an e-retail site. Not many sites are using such innovations on their stores online but let’s face it: the opportunities are endless.

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