Current Western Michigan University MBA student is changing the way businesses grow and communicate with their audience with unique digital marketing strategies. Evolve Marketing Online, started by Chris Phillips, has developed a digital marketing approach that allows local businesses in Kalamazoo to out-compete national companies in their market.

Evolve Marketing Online was started based on the amount of interest Chris was receiving from companies interested in improving their online presence and reach. The initial results were clear, companies were greatly benefiting from the improved digital marketing strategies. Chris helps businesses develop a complete marketing strategy including designing the right website, ranking on Google, and using other channels such as social media platforms to drive traffic and grow an audience.

“We have helped organizations rank number 1 in Google, double website traffic, and create huge growth in social media followings,” said Chris Phillips, owner. Chris has coached and advised businesses from Kalamazoo all the way to Sydney Australia.

“Marketing is about telling the story of your brand, and making the audience feel they are part of it. When someone connects with the character you develop in the story of your brand, it causes them to invest a certain amount of interest and loyalty. When you feel a personal connection to a local brand, all the spending in the world won’t help a national brand convert a customer.”

Chris says starting Evolve Marketing Online has allowed him to align his passion for marketing with a purpose of helping Kalamazoo businesses grow.