Using HR analytics can take your HR operations from a simple department into the future, giving you insights, capabilities and platforms that make your life much easier.

A strong analytics program enables leaders and professionals to make data-driven decisions to hire, up skill, promote and retain employees, which improve a company’s ROI. It helps your business create better work environments, enhance the employee experience and engagement, and maximize employee productivity. When effectively used, analytics and big data can help businesses improve their strategic operations in the following seven ways.

Talent Acquisition

The use of HR analytics enables HR leaders and organizations to pinpoint more suitable candidates from thousands of resumes. These systems use big data to extract critical insights required for such tasks as background checks and resume parsing. Big data can help you complete the hiring process within a shorter time frame, keeping it more precise and efficient than the traditional methods.

Performance Mapping

Once a candidate is selected and on boarded, analytics insights help you to track their performance and progress. Further data analysis helps you to identify employees with better performance, the potential to improve, and competency for future leadership positions. Thus, analytics can assist managers in making decisions on employees’ rewards, financial compensation and promotions. The marketing team can utilize big data to analyze the performance of each salesperson or unit, territory, retail footprint, online sales channels, etc.

Boost Productivity

Employees’ traits and performance indicators can be analyzed to identify the performance-driving attributes for each one of the employees separately. Understanding these attributes can help managers assist employees in their development, long-term goals and core competency areas.

Upskilling the Workforce

HR analytics can enable employers to locate skills gaps and eliminate them with the right training solutions. This data helps you provide employees with personalized recommendations on courses, activities and training programs, according to the needs of the business. Analytics insights also enable you to measure the impact of different training methods on employees’ performance. These metrics provide you with an opportunity to modify courses to make them more productive and drive performance.

Measure and Improve Employee Engagement

You can leverage analytics to understand the morale levels, motivation needs and behavior of employees. Analytics programs help you improve the workspace culture and understand how managers communicate and engage with the workforce.

Retain Top Talent

Using HR analytics can allow you to improve retention by optimizing the recruitment and training processes, skills, knowledge and experience possessed by your employees. Retention will improve further with increasing efficiency, capability, satisfaction and reliability of your workforce.

Strategic Workforce Planning

Business leaders can leverage HR predictive analytics to estimate future workforce demand with changing market trends and requirements. These insights enable organizations to improve workforce planning and build better and more efficient teams.