Fruit & vegetable juice is directly made from fresh or chilled fruit and vegetables (or dried fruits) after washing and picking through physical methods like squeezing, soaking and centrifuge without any additives. Fruit & vegetable beverage is made from fruit & vegetable juice through adding water, sugar and food additive with fruit juice content of over l00g/L.

According to CRI, the output volume of fruit & vegetable juice and beverage was 29.49 million tons in 2015, and the CAGR exceeded 10% during 2011 to 2015. In terms of the overall consumption power of fruit & vegetable juice drinks per capita, the consumption value of that is still at the primary stage in China. It is estimated that the market share of fruit & vegetable juice drinks of medium and high concentrations will enjoy a continuous increase with the promotion of consumers' healthy consumption concepts. Particularly, the fruit & vegetable juice industry of 100% concentrations will have long-term development space.

Soft drink industry now becomes one of the fastest growing consumption industries in China after the property wave of carbonated beverages, bottled water and tea drinks. In 2015, the output volume of soft drink reached 176.61 million tons and the sales revenue exceeded CNY 600 billion in China. With the rising of resident income and the upgrade of consumption structure, the demand for healthy beverage keeps increasing in China. Fruit & vegetable juice and beverage are healthy drinks, which is becoming popular among consumers in China.

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There are many competitors of strength in fruit & vegetable juice and beverage market in China, of which the product categories are numerous. Competitors all have leading ones in segment market but there is no strong brand. According to market research by CRI, the CR5 of sales revenue of fruit & vegetable juice and beverage was about 9.1% in China in 2015. Numerous small and medium enterprises have no brand advantages, but they occupy certain shares in market segments (markets in small and medium cities) through product duplication and technology innovation of leading enterprises. These enterprises are expected to compete with famous brands for market shares through price competitions. In the fruit & vegetable juice industry in China, large-scale enterprises are confronted with difficulties of declining profit caused by price war while small and medium enterprises face significant pressure in aspects of funds and channels. It can be predicted that the competition among existing competitors will intensify in the long run.

As the resident revenue increases and urbanization proceeds, the consumption structure of fruit & vegetable juice and beverage industry is transforming, of which the requirements of consumers for health and quality are raised in China. The consumption volume of fruit & vegetable juice and beverage per capita in China is far less than that of the developed countries. Therefore, there is a large space for fruit & vegetable juice beverage market in China. Particularly, the fruit juice market of NFC will develop rapidly. According to CRI, the market size of fruit & vegetable juice and beverage in China will increase from CNY 160.1 billion in 2015 to CNY 308.6 billion in 2020. The CAGR will reach 14% during 2015 to 2020, which is far more than that of the comprehensive soft drink industry.

The report focuses on the following aspects:

Definition and Classification of Fruit & Vegetable Juice and Beverage
Research Methods, Parameters and Assumptions of the Report
Competition Status of Fruit & Vegetable Juice and Beverage Industry in China
Top 5 Manufacturing Enterprises of Fruit & Vegetable Juice and Beverage Market in China
Development Opportunities and Driving Forces Faced by Fruit & Vegetable Juice and Beverage Industry in China
Risks and Challenges in the Development of Fruit & Vegetable Juice and Beverage Industry in China
Analysis on Prices of Raw Materials in Fruit & Vegetable Juice and Beverage in China
Forecast on Development of Fruit & Vegetable Juice and Beverage Industry in China
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Major Points from Table of Contents

1 Relevant Concepts of Fruit & Vegetable Juice and Beverage

2 Analysis on Fruit & Vegetable Juice and Beverage Industry in China, 2011-2015

3 Competition Status of Fruit & Vegetable Juice and Beverage in China, 2013-2015

4 Top 5 Manufacturing Enterprises of Fruit & Vegetable Juice and Beverage

5 Analysis on Raw Material Costs and Retail Prices of Fruit & Vegetable Juice and Beverage Industry in China, 2013-2015

6 Prediction on Development of Fruit & Vegetable Juice and Beverage Industry in China, 2016-2020

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