Anurag Kashyap, who is very excited about this project, said, "The story works with fresh faces, but requires a high level of chemistry and maturity in the performances. After spending months, shortlisting various actors, we finalised Sidharth and Parineeti." Reportedly, Adah Sharma is playing the second female lead in the movie and the younger sister of film's female protagonist.

The movie spans a period of seven years and seven days.

To capture the seven-year period, Vinil Matthew wanted Parineeti Chopra to have different hairstyles through the film.

Chopra also shed eight kilos within a month to get into the look of her character.

Actress Parineeti Chopra reported that her character was a quite difficult one.

It was later revealed as Adah was seen shooting for the film at the Bandra Bandstand Promenade. http://haseetohphasee.wordpress.com/