Luxury cars are in a class of their own. When someone talks about ‘luxury cars’, it means one thing: pleasing the senses. Take these things and imagine how they’ll make you feel: soft leather, thick carpet, lots of light, lots of space, exquisite tastes and smells. These sensations are what define luxurious experiences.

[b]The Definition of a Luxury Car[/b]

The same principle applies to cars. Here at Encore Cars, we know what luxury cars are all about. When you think about luxury car brands, only a handful of names come into mind: BMW, Mercedes-Benz, Audi and Lexus, to name a few. There’s one thing that’s true about luxury cars: they’re designed to literally please the senses with actual, physical stimuli. No amount of marketing and branding can fool people.

Four luxury car company executives representing Asian, European, and American makers claim that there are varying approaches to marketing luxury cars. All agree that traditional measures matter less nowadays. They also claim that the definition of luxury is not what it used to. It used to be about size, space, comfort and physical presence. Today, luxury is all about the vehicle’s overall “feel.”

BMW North America president Ludwig Willisch believes that “emotion” is what separates a luxury car from a mainstream one. What does this mean? A luxury makes you feel something you’re not supposed to feel all the time. Luxury cars are meant to please all of your senses and make you feel really good; better than you’ve ever felt your entire life. It invokes positive emotions all the time.

It’s easy to understand how this works. Take a Prius and a Rolls-Royce Phantom, for example. If you’re driving a Prius, everything about it is basic, boring and conventional. There’s nothing exciting and desirable about its looks and performance. Now, if you take the Phantom for a spin, everybody is going to look at you. The car demands attention. It makes you feel like royalty. That is what luxury cars are all about.

If you’re looking to impress, Encore Cars can set you up. Whether it’s for personal pleasure or business, a lasting first impression is what gets you started. It’s up to you to follow through that first impression.

Contact us today at [b]http://www.encorecars.com.au/[/b] and we’ll gladly help you out.