13th June 2018, New Delhi: The story began when Arjun Sawhney, an ardent lover of all things food, started a group on Facebook that encourages ‘foodies’ to unite for their common love for food. Slowly and steadily, the group started going from a few hundreds to tens of thousands. And so, the need for featuring stories around food arose. Soon, more writers joined in to create what has become one of the fastest growing online media houses in the country solely dedicated to food.

EatTreat constantly strives to take seemingly simple Indian dishes and food trends in India to the world as we know it via the website and all their social media channels in the form of entertaining and engaging content.

EatTreat: From A Digital Magazine To Being The Leading Content Creator In Food Media

The last two years have seen exponential growth for EatTreat. Today, they stand strong at 85,000 members on the Facebook group, 6 lakh followers on Facebook and close to a lakh followers on Instagram. Since videos are the next big thing, they've recently launched their YouTube channel that produces all kinds of food challenge videos with in-house team and celebrities like Ranbir Kapoor and Suniel Shetty. From breaking eggs on their foreheads, eating soup with chopsticks, stuffing their faces with momos, chugging as many beers as possible (and getting pretty drunk while at!), the EatTreat team never leaves a momo uneaten, a no Parle-G biscuit unturned and no bubble gum chewed because if they do, the evil minds behind these challenges have surprise punishments ready for them. Legend has it, they once had almost half a glass of Safi and shots of goumutra - not together, of course. That would be barbaric!

The YouTube web series, Served has been garnering a lot of praise. It brings a student of history with a hunger for well...all things food to some of the most iconic restaurants in the country that are responsible for making some of the most famous dishes. Episode one saw him check out the original Butter Chicken at Moti Mahal in Daryaganj, the second one took him to ITC Maurya’s award-winning restaurant, Bukhara, to have the famous Dal Bukhara and the humongous Family Naan. Having devoured that, the third episode takes him to Rajinder Da Dhaba, which is nothing like what Indian dhabas are like. This restaurant is known for the softest galoutis and for their quick service. No one ever goes home disappointed after a meal at Rajinder Da Dhaba, or even if you order in from Rajinder Express.


Articles, Listicles, Food Videos And More

The writers at EatTreat aim to highlight the most unique dishes and eateries across India. The tawa pizza from Matunga in Mumbai, the tandoori momos of Delhi, and the story of the phuchka dada of Kolkata who dispenses phuchkas with 13 different kinds of water filled in them are just a few examples of what their writers are on the lookout for. For the hard-to-reach places, they have teamed with a host of collaborators who are on a mission to go to the corners of the country for their quest of the tastiest dishes there are.

EatTreat reviews the newest places in country. These reviews are absolutely genuine and are not, in any way, biased. These honest reviews tell you about all that’s good about these eateries, why you should go there, what you should order, and what you definitely should steer clear of, so the reader gets the gist of what to look out for when visiting the restaurant. They also cover all day-to-day trends in the world of food.

Their Facebook videos bring the best of street food from the galis and nukkads of the country. The creamiest momos, the softest chaap, the juiciest kebabs and the ‘butteriest’ butter chicken are just a few things that these videos highlight. Thanks to the unquenchable thirst for discovering the most offbeat dishes there are, these videos are meant to induce an instant foodgasm in the eyes of the beholder, every time you watch them.

EatTreat’s signature Bucket Lists are some of the most well-researched lists out there. They range from being use-case specific, dish specific and they also exist across the different cuisines you can find in India. These bucket lists are enriched by opinions and recommendations by well-known food and beverage experts in the country to make them that much more legit. These lists are absolutely trustworthy and have gone through a very stringent whetting process to make sure that they’re a hundred per cent reliable. Their panel of experts include food gourmands like Rinku Madan, Harnoor Channy-Tiwari, Anoothi Vishal, Ashwin Rajagopalan, Kalyan Karmakar, Supriyo Banerjee, Sankalp Vishnu, Meher Mirza and more.

And that’s not all. EatTreat also programs music for some of the best restaurants, bars and clubs in the Capital city. They’ve worked with the likes of Lodi-Garden Restaurant, The Electric Room at The Lodhi, as well as Summer House, Auro and The Junction, to name a few. They have been working with independent artists like Parikh & Singh, Ankur Tiwary & The Galat Family and Angad Katary, who make their own music, as well as International DJs like Pavel Petrov who are the life of every party.

EatTreat also organizes events to keep in touch with their readers and viewers, which was exhibited in their Hot Chocolate Festival. They have also tied up with GoBuzzinga festival, the Palate Fest and Horn OK Please Festival as media partners for the events.

About EatTreat

EatTreat is the fastest growing online media house that creates the best of content that is available to the masses in the world of food. Through think pieces, feature stories, videos and music, EatTreat already engages more than 2 million viewers per week. In a way EatTreat uses the medium of spellbinding storytelling to keep the user engaged and craving for more, thus creating engaging, good-quality content.

For more details, visit https://eattreat.in/