Direct Asset Partners’ strategy is to identify fast-growing industries in the region and to invest in emerging and promising companies within these highlighted industries.

Commenting on the newly formed Industry Advisory Board, Direct Asset Partners’ Chief Operations Officer commented on the Middle East Advisory Board saying “To secure the industry experts that we have assembled, our Industry Advisory Board comprising of some of the most distinguished and knowledgeable investors can help us in investment and the management of companies in our target sectors.”

Direct Asset Partners’ Chief Operations Officer also added “Our advisors have deep network and extensive relationships and our Industry Advisory Board members will be instrumental in helping Direct Asset Partners source investment opportunities. In this approach, Direct Asset Partners is gearing up with leading global private equity players in the region and Direct Asset Partners is committed to adding value to its portfolio.”

About Us - Direct Asset Partners

Direct Asset Partners came together in the mid-1980’s, aiming to invest in growth businesses and to work closely with their managements, to achieve the full development of each company. We have worked together in pursuit of this goal, for over 30 years.

From the start, we have developed a strategy of collective decision-making and shared governance that, we think, is a key element in our success, in attracting and retaining the professionals whose experience makes the Direct Asset Partners perspective so special.

Over the years, we have built up wide expertise and network connections with consumer products and retail industries, communications and technology sectors, and in the energy and materials markets. As a firm, we have made over 115 investments in companies, beginning in 1984 with our investments in Microsoft, Coca Cola and Nintendo.

We have maintained a flexible approach to investment, allowing us to generate value in many ways, such as helping build a leading semiconductor manufacturer, to the privatization of utility companies and supporting growth in the renewable energy industry. We regularly consider investments in a variety of sectors, and from startups to multinational conglomerates, while continuing to address investments in our key areas of expertise.