The worldwide shift in the attitude toward tanned skin is the core reason for the significant growth of the sunless tanners market. Sunless tanners offer tanned texture to one’s skin without getting exposed to harmful UV rays. Now tanned skin is considered to be more desirable and a standard of beauty, majorly in the western countries. A tanned skin in comparison to a lighter complexion is rated healthier, more attractive, and sexually intense. Darker tanned skin tends to hide imperfections such as freckle, which is common in fairer skin due to the presence of lower levels of photo-protective melanin.
Market scope and structure analysis
 Market Size Available for Years
2020–2027
 Base Year Considered
2019
 Forecast Period
2021–2027
 Forecast Unit
Value (USD)
 Segment Covered
Type, Distribution Channel, End User, and Region
 Regions Covered
North America (U.S. and Canada), Europe (Germany, UK, France, Italy, Spain and Rest of Europe), Asia-Pacific (China, Japan, India, Australia, Malaysia, Thailand, Indonesia, and Rest of Asia-Pacific), LAMEA (Middle East, Brazil, Mexico, and Rest of LAMEA)
 Companies Covered
L'Oréal, Johnson and Johnson Services, Kao Corporation, Beiersdorf Aktiengesellschaft, The Estee Lauder Companies, Avon Products, The Procter and Gamble Company, Unilever, Shiseido, Christian Dior
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COVID-19 Scenario Analysis:
• The closure of factories due to COVID-19 led to the decline in the production of the sunless tanners in the industries. This not only affected the scale of production but also the growth of these industries.
• The online platforms, shops and retail stores were shut due to lockdown observed worldwide. This also affected the trade of these products which in turn hampered the sales of sunless tanners in various countries around the world.
• Sale of the sunless tanners is expected to grow due to increase in demand post COVID-19
Top Impacting Factors: Market Scenario Analysis, Trends, Drivers and Impact Analysis
Rise in concerns among consumers regarding skin related diseases and other health issues associated with the exposure to sun tend to boost the demand and sale for sunless tanning products. Such products are quick in delivering the results and easy to use.
Change in the living standards of the people, faster tanning as per the individual’s skin requirement and pigmentation are the key drivers of the market. Lesser dependence on natural weather to achieve the perfect tanned skin look, maintenance of tan throughout the year, and lesser spending on the vacations to the tropic locations are some of other factors that contribute toward the growth of the market.
With the increase in research and development activities in various segments associated with the market of sunless tanners several new ranges of products delivering better results are being launched by the major players.
The global sunless tanner market trends are as follows:
Demand for Gel-based Products
Within the market of sunless tanners, the gel-based product is the fastest growing segment. These products have demand as it includes features like instant skin absorption and non-greasy texture. These are also light weighted and known to hydrate the skin of an individual throughout the day.
Growth in Men Segment
Increase in awareness among men regarding proper grooming and higher spending by them on the personal care goods & services boosts the demand for sunless tanners.
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Key Segments Covered:
 Type
• Creams & Lotion
• Cleansers & Foaming
• Essential Oils
• Spray
• Other Products
 Distribution Channel
• Retail Store
• Supermarket
• Drug Store
• E-Commerce
• Others
 End User
• Male
• Female
Key Benefits of the Report:
• This study presents the analytical depiction of the global sunless tanners industry along with the current trends and future estimations to determine the imminent investment pockets.
• The report presents information related to key drivers, restraints, and opportunities along with detailed analysis of the global sunless tanners market share.
• The current market is quantitatively analyzed from 2020 to 2027 to highlight the global sunless tanners market growth scenario.
• Porter’s five forces analysis illustrates the potency of buyers & suppliers in the market.
• The report provides a detailed global sunless tanners market analysis based on competitive intensity and how the competition will take shape in the coming years.
Questions Answered in the Sunless Tanners Market Research Report:
• What are the leading market players active in the sunless tanners market?
• What the current trends will influence the market in the next few years?
• What are the driving factors, restraints, and opportunities in the market?
• What future projections would help in taking further strategic steps?
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