Morbi, Gujarat, India., September 30, 2020  -- Corona Vitrified, the ceramic product's manufacturer known for its Floor tiles, Wall tiles, and other ceramic products has introduced a range of Sanitary Ware in their products. Last year in December all of their sanitary products were introduced in the market, available all over India.

But as people know at the same time a deadly virus having the same name as that of the company’s – Coronavirus, had evolved in the virology institute of a Chinese city. Who knew it will soon turn into a pandemic affecting not only people but also businesses worldwide!

In recent decades, there have been cases, albeit not many, of the names of natural disasters or diseases coinciding with the name of a product or brand, bringing into question the old adage that ‘any publicity is good publicity’. The most recent example of this is the coronavirus disease, which has naturally raised associations between it and Corona Vitrified. The question is what consequences, if any, this has had on Corona products sales, and what approach the company can take to protect its brand and trademarks from any potentially deleterious effects.

The disease had a special effect on Corona Vitrified’s recently launched sanitary ware collection. It has not only affected people physically but also taken a toll on their thinking, their common sense especially. As it is known that sanitary products, be it basins, commodes, bathtubs or other accessories have the name of the brand by which it is manufactured on them. So dealers had started canceling their orders as people were afraid to buy these products. The tile section of the company had minimal effects as it does not have a name on them.

"It's easy to get caught up in the hustle and bustle of fake news and social media, it doesn't take long for thought to go viral and spread misinformation. Sometimes the consequences may be much more catastrophic. I hope people will understand and think with open minds such that common sense wins, and people can still have a good time with Corona Vitrified", explained Punit Ughareja, Corona's Managing Director.

Everyone lives in the 21st century where such rigidness in thinking is not acceptable, after all, it’s just a name which by mere coincidence matches with the name of their company.  These misconceptions simply do not reflect their business performance and consumer sentiment, which includes feedback from their distributor and retailer partners across the country.

About Corona Vitrified: Corona’s journey began in the year 1981 with Kalyan tiles and they have been growing stronger ever since. They started their ceramic business with the manufacturing of roofing tiles and have successfully expanded on the horizon of a wide range of ceramic products such as floor tiles, wall tiles, and sanitary ware. With the quality of their products, strong customer relationships, and guaranteeing satisfaction with their products, Corona entered the market of manufacturing vitrified tiles in the year 2010. Please visit http://www.coronavitrified.com/ to learn more.