So far, Social media has become an integral part of business growth today. If any business does not have a presence on social media, then it looks like it may lose out on customers. This is why you find even the smallest of brands trying to create social advertisements & engagement to boost their reach and conversions, especially on Facebook. But many of the businesses have a question like Do really Facebook ads work?

As of the last quarter of 2019, Facebook has more than 2.7 billion monthly active users. It is clearly the most popular social networking site in the world after google & youtube. Be it for professional or personal use, this is widely accepted by a wide range of demographics in the consumer market.

But still the Question remain same… Do Facebook Ads Really Work?
Since facebook follows, successful social media strategy, it is vital to know how your posts can be seen by the right consumers at the right time. Understanding how to leverage Facebook ads is now more important than ever. While the platform gives businesses the opportunity to reach a mass audience, almost 62% of marketers say the channel is simply ‘pay to play’, and ends up actually missing their target market.Do we agree? Absolutely not.The first thing that is most likely to come to anyone mind is that we had a big advertising budget. And that’s what made the campaign work. Wrong.

The more you knew about your customer , the easier it got to launch the right campaign.
Always know where your customer comes from, what they engage with the most and what triggered their purchase, to increase the chances of getting a higher return on your investment. When you genuinely make the effort to understand their needs, without being pushy for a sale, you will automatically focus on creating campaigns that deliver value to the customer.

Simply put, the question now that do Facebook ads work or not, is a resounding YES.
However, before looking into the different type of Facebook ads that your business should experiment with, let’s first understand…

How Do Facebook Ads Work?
Many startup businesses new to social media marketing doubt the power of Facebook ads. They are on the continuous debate whether they would work for their market or product. Which is why you need to test the waters yourself before executing an ad campaign.We can say, Almost 30% of the marketers fail to define the difference between paid search and paid social campaigns. Now, that’s a big number.
See, the explanation is for this is quite simple: Paid search helps you to target market find your business, while paid social campaigns will help your business find potential customers.

Facebook advertising does the same. It lets you reach out to targeted customers. It will surely help you to target specific user segments that are more likely to be interested in the products and services offered by your brand. In the process, get more sales.The number one step, you need to take as an advertiser should take is to identify the goal of your ad campaign.
Do you want to.

Drive relevant traffic to your site?
Generate more leads?
Encourage users to interact with your page?
Secure more sales?
Expand your brand’s reach?
The clearer you are about your goal, the better results you will see. You may want to stick to running one ad at a time or experiment with multiple goals to understand what is fetching you the highest return on investment.

The audience segmentation on Facebook helps you to find what your ideal customer looks like. Their robust system then displays your ads to users who fall under the demographics you defined. It actually depends on how well you understand your customers, and how you’re able to incorporate the data into the ads. Also, the type of format you choose for your campaigns directly depends on the results you get. You may also want to consider using a professional Social Media Marketing Company as like ours.

At the end, when it comes to answering the question do Facebook ads work, there is no one-size-fits-all answer. Your ads are based on factors such as:

What your business has to offer
The industry you are in
The niche you are targeting
The campaign goals you have
Let’s have a look at the different types of Facebook ads you can run for your business and what objective they can serve.

1. Page Likes
The very first most important ad type is the one that will boost your page’s organic reach. Sole motive of this campaign is to spread awareness about your brand and what you offer. It is mainly encourage your target audience to follow you on Facebook with a ‘like’ for further updates.

2. Engagement Ads
These ads will basically help yo to target existing users. They help you to generate an activity on business website or within an app. You could also use these ads to highlight new features, new products or simply run an offer that encourages them to engage with your app or website once again.
These types of ads helps your old users stay connected with the brand and also maintain a loyal community.

3. Post Promotion
We all know that how a few posts impact on social media. When you drive people to your page, you will notice that they interact with some content more than what you have been posting so far. That’s your good opportunity to target more customers from that segment.

4. Acquisition Ads
Any business has primary goals of acquiring more users or customers. Acquisition ads focus on bringing new users/ customers to your business. These could be…

App install ads
Lead generation ads
Product/service promotion ads.
5. Brand awareness
It’s crucial way, sometimes to get more conversions it to let people know more about your brand. Using Facebook ads you can boost your brand name gets. But you can only do this when you share remarkable content that establishes you as an industry authority.Just be careful about these campaigns should not be focused on what your brand is all about, instead, they should highlight why a customer should engage with it.

6. Localized ads
Some business have location specific goal, while some businesses focus on global brand awareness. Campaigns are set using the geographic location of your customers & target them with tailored offers for high relevance. It could be to encourage a store visit or to avail an offer on product purchase in a specific area.

7. Website Conversions
Website conversion ads are a different ball game, even though most brand awareness campaigns result in driving traffic to the website. In short: They direct visitors towards a defined call to action on a particular page of your business website.If you want maximum results from these ads, try experimenting with different call-to-actions. Just like instead of using ‘learn more’, direct your users to a page where they need to sign up for a newsletter or a free trial of a product.

8. Website Clicks
Website click campaigns are your best bet, if you’re new to the The single most important thing of this campaign is driving traffic to your website. You easily direct this traffic to your blog, product page, sales page, etc. Don’t push your customer for conversion, instead of it give them a reason.

9. Event promotions
Interactive content is surely gonna performs the best on Facebook. Great way to put forward your value proposition is promoting events and encouraging your target audience to participate.
But does not club all your segments into one event promotion. Your target is directly proportional to higher attendance you generate.

10. Offer Promotions
Every business always wants a chance to interact with their customer. This is reason you see many brands running promo offers or special discounts designed to appeal to their target market.

11. Lead Generation Ads
The most general approach to online lead generation is to drive users to a landing page via a digital advertisement & convert them fill out a form with their contact details.

If you still have the question “Do Facebook Ads Work?” Let us know, which things bother you?

The once you choose the goal of your campaign and the ad type you would be running, it is time to focus on how you can maximize the results.
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