Is the publishing site really important?
White papers can certainly be successful in conducting promotional activities, but at the same time, the location of the white paper is very important. Imagine a strong white paper content marketing campaign with the best display ads, interstitial ads, used social media, and other rich and valuable content, but no visitors on your page. please try. A website with few visitors on its page will hinder all promotional activities, no matter how good it is. This is where content marketing comes in handy. There's more than one marketing strategy that works in the digital marketing industry, but there are ways to do it and make your white paper look attractive.

Where can I publish the white paper?
Publishing white papers is not limited to specific online sites, you can publish as many as you like, wherever you like. However, depending on the type of white paper you publish, there are some sites that can be included in your content audit. Find a platform you can use in your content marketing plan created to promote your white paper.

Company website
You can always consider your company's website as the primary distribution channel for publishing your white paper. Your company's website can include it in a resource repository and make it available to clients and audiences. This allows brands working with potential customers to know that you can create great content and trust it. These repositories can be proven as blueprints for clients to understand and learn about the company's services.

Pub site (publishing site)
When it comes to publishing white papers, you'll find that pub sites are the best choice because they support certain types of white paper content. Including this platform in your content marketing strategy will give you more beneficial results than any other platform. Publishing a white paper to the appropriate pub site and publishing trends to match the content of the white paper is more effective than publishing the white paper to the pub site because the pub site will follow the trends. As a content marketing agency, your efforts to create content through white papers are definitely recognized by your target audience.

Facebook
Social media has gained wide reach in all categories of online media. One of the most popular platforms used worldwide should be Facebook. The digital content displayed through this platform is probably one of the most expensive. Therefore, don't miss publishing your white paper on social media platforms such as Facebook. Start by creating another company page on this social networking platform. Then publish the white paper to the page and start a conversation on the topic. You can also create a white paper landing page on Facebook to facilitate downloads. In addition, you can place ads on Facebook. If there is one platform that can help you seamlessly identify the buyer's persona and achieve good results, it should be Facebook. All you have to do is promote the right content assets and transform your written content into compelling visual content, and the platform can do it all.

Read more - https://deck7.com/blog/a-guide-to-whitepaper-promotion-on-pubsites?utm_source=Niranjan&utm_medium=backlink