LinkedIn
If you haven't published your whitepaper on LinkedIn, you should include it in your content strategy. With an extensive network of professionals, LinkedIn offers many opportunities to publish your content, which is especially useful for B2B marketers, clients / businesses. The target audience and the identified group may be part of LinkedIn that can provide better visibility. Posting content such as white papers, blog posts, or corporate videos to your LinkedIn group not only displays quality content in front of your target audience, but also allows others to share it with colleagues and other professionals. An excellent way to do this is also provided. In their network. LinkedIn ads can add more value to your white paper promotion. Making this part of your content marketing plan certainly has too many benefits that you may not yet be aware of.

twitter
You can tweet about the white paper to highlight the issue you are targeting. Simply tweeting about a white paper can have a significant impact on your followers, especially in line with trends, and can be a stepping stone to your brand awareness. You can always create a series of tweets detailing the white paper and the problems it solves. In this way, you set ball rolling on your content and enter the typical digital content marketing arena. Tweeting content that readers may want to know more can be a good example of content marketing, while using hashtags to improve reach and visibility.

SlideShare
SlideShare is a great place to promote your white paper, as it has a variety of presentation features. Including it in your content marketing strategy has many unknown benefits. You can start by creating a slideshow version of the white paper. This provides some top highlights as well as additional information on how people will benefit from the downloaded version and forces you to download the white paper. This content marketing activity is novel, but it has a lot of potential in itself if you promote it with good content.

There are many channels and places where you can publish your white paper, but pub sites have proven to be more effective because they support marketers 360 degrees in promoting all white papers. Let's take a closer look at the promotion of white papers and some important points to consider when publishing white papers to pub sites and to display them at the top of search engines.

Read more - https://deck7.com/content-marketing-services?utm_source=Niranjan&utm_medium=backlink