You now know how important product marketing is to your business and the different types of roles it plays. It is time to understand the product marketing framework. The product marketing framework for software solutions is not a strategy that involves different ways of marketing the product, but the media to reach the right audience and make them consumers.

Listed below are the elements you should include in your product marketing framework.

Identify Your Ideal Customer Profile (ICP)
The first thing to decide on your frame is your ICP. The primary things you need to know before you start making your product are who you want to target and why you want to target them. Excluding these basics will help you focus on strategies that will help you attract the attention of your potential client.

Choose the right media platforms
The Internet is full of media tools. Your challenge here is to choose the device that best suits your needs. You should invest in alternatives that are easy to use and deliver accurate results. As the world is becoming automated, having the tool to automate your business is a bonus.

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Look for channel partnerships and influencers
Product marketing is the marketing of your product through different media. One way to do this is by partnering with many relevant channel partners or brands. Another way is to work with influencers whose reviews are one of the most valuable opinions considered on the internet today.

Draft quality stuff
You always get caught up in a product marketing and content marketing conflict when it comes to creating well-written, quality content. But you need to realize that both content marketing and product marketing are part of a larger strategy. That is why marketers should use the product content they are trying to market as one of the biggest pillars of strategy. An excerpt from the CMO's Media 7 interview with the Technology Solutions Forum describes how content can empower your product marketing framework.

Set realistic goals
You have a product marketing strategy but there is no point in executing it with no goals. Before you launch a product, always set realistic goals that are not overwhelming but still challenging. When you know your goals, you get clarity on what tools to use and who to contact when marketing your product.

Plan a campaign schedule
Product marketing can be conducted at multiple levels. Having a promotional schedule is always a good option to make your marketing activities important. When you schedule your product sales, you know what has been done, what's in the pipeline, what needs to be improved and what activity will give you results.

Start and monitor
Data-driven product marketing should be a part of your product marketing framework. Starting a strategy is not enough, monitoring it and making appropriate changes to achieve the desired results should be the ultimate goal.

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