The BDA strategy is proving to be a universal strategy that applies to a wide variety of marketing, including webinar, product and service marketing. The best thing about this action plan is that it works for a variety of product marketing strategies. When in doubt, use this strategy to introduce a new product to the market and your product will not be successful in no time.

Before you begin
Product marketing is a long process. From product launch to marketing, there are several layers to the product marketing process flow. Before you finally present your product to the market, make sure you are performing the following:

- Regular reminders of your product launch
- Create a buzz around your product highlights
- Give your product interesting facts and benefits
- Find new ways to market your product through social media

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During the process
Your product marketing method is not the same for all products. Therefore, as a Product Marketing Manager you need to be proactive once you launch your product. Some of the product marketing responsibilities you have after setting the product are:

Engaging your potential customers through a variety of activities
Conduct surveys and surveys to know how your audience is responding
Delivering personalized messages as much as possible

After the start
The product marketing process should continue even after you launch the product. There are various ways your potential buyers perceive it after the product is out on the market. Thus, to ensure that your SaaS product marketing strategy is successful and to combine product marketing and sales activation, you must conduct post-launch activities:

Redistribution through different media
Repeating the existing content
Be spontaneous in your responses

KPIs to measure the success of product marketing activities
The product has finally been released to the market. It is time to examine what is the impact of your product marketing activities and how it will affect your conversions and ROI.

There are many parameters to judge the success of your product. Here are some key performance indicators that point to the success or failure of a product marketing strategy for the SaaS business.

Count of potential conversions
Depending on your scope and the product marketing activities you conduct, counting potential conversions can help you identify the success of your marketing strategy.

The number of qualified leads
The number of product purchases is a definite indication of the success of your product marketing strategy. Eligible roles may be your existing customers or new clients that you have onboarded.

Spread of Purchase Events
Understanding the frequency of your product collection will also help you know how your activities are performing and what kind of results they will produce.

Product usage metrics
The way you use your product gives you an idea of ​​what marketing strategies work for your product and what needs to be improved for the most conversion.

Customer Lifetime Value (CLV)
The money your customers spend on your product is directly proportional to the success of your product marketing strategy.

Customer feedback
Regardless of how obvious it is, understanding and improving your customer's feedback will help you succeed in your marketing activities.

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