Creating a long and final short document called a "white paper" takes a lot of effort, time and expertise, but the work doesn't stop there, you're only halfway through! Whitepapers are a powerful content marketing and promotion tool when it comes to B2B marketers. You need to develop a critical content strategy for promoting your white paper or all of your digital marketing efforts will be in vain. This blog will cover downloads, leads, subscriptions, or mentions on social media regardless of your goals. Let's get to it now, shall we?
Optimize your website
As a content marketing agency, start with your website first and foremost. The white paper needs to be saved on a separate page on your website for SEO and easy navigation. From the point of view of search engine optimization, it is important that a suitable title and meta description are displayed on the search pages. Make sure your homepage promotes your digital content and gently nudge your visitors towards it with a subtle preview on the page or as a pop-up window. Optimizing the visibility of different types of content on your website should be considered an absolute priority. Below is an example of a whitepaper popup preview on HubSpot. Keep in mind that subtle, less intrusive, and high quality content goes a long way in making usability.
To stay one step ahead of the curve, your social media reach needs to be up to date. No matter how big it is, it should be part of your content marketing plan. White short paragraphs that highlight appealing statistics or conclusions in your white paper and offer them as a preview to the user. Clearly show the benefits of reading your whitepaper to get more engagement. Use compelling keywords like "Increase your sales by 20% with these free automation tools". Social media platforms like Facebook, Twitter, LinkedIn, and Instagram are great ways to promote your whitepaper.
Facebook: set up a promoted post and use Facebook ads to get your whitepaper to the right audience. The potential to publish valuable content via this platform is enormous.
LinkedIn - For more B2B-oriented ideas and inspirational materials, LinkedIn can be a great platform for promoting your whitepaper.
Twitter - Use the Twitter promoted tweets feature and let the right people see your white paper. This feature helps you to spread your thought leadership ideology to your target audience.
Make sure your social media posts always include an image of the white paper so that users can click the link. Visual content is more than 40 times more likely to be shared on social media than other types of content. Using a single sales channel is not enough to get your whitepaper known to your audience. Promote as many platforms as possible and make sure that your engaging content reaches your target audience from around the world.
Read more - https://deck7.com/blog/top-ways-to-bolster-your-whitepaper-outreach?utm_source=Niranjan&utm_medium=prfree.org