The B2B storytelling format
In digital marketing, the B2B buying process has advanced over the last decade. Today's B2B buyers do around 12 searches online before limiting themselves to a particular brand's website. They generally expect a computerized experience equivalent to what they get from a B2C brand when buying B2B products online. To add to the complexity, the B2B marketing channel has been lengthened with more leaders associated with the latest purchase.

Here are some examples that present the state of B2B storytelling and the most successful formats for 2020 that a storyteller should invest in:

Consult with sales teams
SEO is expanding its use of voice search. Today 40% of adults conduct voice search every day, and it has been anticipated through numerous customer stories that by 2020, half of all missions will be voice. This will affect how SEO will be done, as site owners should start to adjust the ebb and flow of SEO techniques to consolidate voice search captions. Use of tools like Salesforce and others to capture relevant leads.

The Email Marketing Revolution
B2B email marketing has been used for quite some time to stay in touch with customers and maintain partnerships with them. In fact, 83% of advertisers use email as their preferred method of correspondence with businesses, and most of all, they execute their content marketing strategy online. Email marketing is becoming more and more important. Many email advertising providers now offer services to plan messages, personalize messages, fully mechanize and "trigger" messages to send. Take advantage of this opportunity to get the maximum ROI.

Personalized communications are key
B2B buyers look to numerous alternatives before deciding on purchase options, so it's a higher priority now than at any other time to first identify the buyer persona before giving your business an aggressive edge. Personalization will allow your organization to stand out and serve as a significant and useful advantage. In that capacity, your entire B2B marketing system in 2020 should be based on this.

Invest in your B2B social media strategy
There are currently 348 billion social media customers, an increase of 9% from a year ago. The Internet-based life is developing and is becoming an indispensable component of many advanced correspondence procedures. The path to effective B2B social life methodology is to discover the channel in which your intended stakeholder is most dynamic.

Content marketing is vital for lead generation
B2B is developing from drilling to fortress, through video marketing, intuitive content, and VR / AR. That pattern will continue with influencers who make and co-make these setups with B2B brands. White papers, e-books, and contextual analyzes are still highly appreciated, but there is no longer any motivation to restrict data grouping on static PDF arrays or web pages. Whatever type of B2B content marketing strategy companies use later on will be significant.

Magnify the impact of advertising
To create more friction and resonate with your target audience, they essentially need to be the star of your B2B story. Next-generation marketers know how to highlight their customers' issues and pain points, and they do excellent public relations activities to address them.

The product and its solution should smoothly fade into the background as the story moves from product-centric to customer-centric. Because when the customer is the star of the story, the results are instantly magnified.

Programmatic advertising is gaining popularity
Automatic advertising is considered the destination of advanced advertising. Google will allocate 60% of advanced advertising spend to programmatic promotions before the end of 2020. Forrester Research has also anticipated that most of all computer advertising spending will be automatic in the following years. Including this in your marketing campaign will give you a lot of success.

Read more - https://deck7.com/blog/content-marketing-an-integral-part-of-modern-business-strategy?utm_source=Niranjan