The term "SEO firm" can be highly misleading if you don't do your homework properly. There are SEO companies in every country in the world (well almost). And since all websites outsource SEO (well almost) it is vitally important to know about an SEO company before it is hired.

SEO is fantastic investment because it works. The important question is, "Can every SEO firm make SEO work?" The answer is a resounding "NO". If that were the case then the more established and more expensive SEO companies would have wound up their business long ago. So, if you see that you need to spend on SEO go ahead and do that because good quality SEO doesn't come for cheap. However, you have to put money where it matters. Weed out the fake SEO companies and would get the desired results.

There are many SEO companies that talk about doing your SEO work for free. Now why would a SEO professional do charity work? They would rather have enough work on their hands to command premium prices. Again keep in mind the fact that SEO is not cheap. But when properly done it can make some serious additions to your business profit margin.

An SEO firm that sends unsolicited emails has to be avoided at any cost. Like you read in many places that the lawyers to avoid are the ones that lurk around courts the same treatment should be meted out to SEO companies that use computer programming to generate millions of emails to be sent out to millions of email IDs worldwide.

There are some SEO companies that claim to have secret success formulas. Honestly, there is nothing secret in how SEO works. It requires time and patience and a lot of hard work. One has to put in the right effort and go about SEO in an ethical manner. This is the only secret to success. So, you know what to do when some SEO company promises to use that potent secret weapon to bring SEO success to your website.

There is another claim that some SEO companies make and that is the claim to get Google page one for your website. This can only happen when you have targeted traffic coming into your website. However, there is again no special formula to attract traffic. If your SEO partner and you put in the right kind of effort you get the right kind of exposure. After that it’s up to the traffic to decide whether your site is worth visiting or not.

Some SEO firm may also say that they can submit your website to hundreds of search engines. Now think about it – how many search engines do you know of? I personally know the names of some 10 search engines. I’m sure there are thousands of them out there but who uses them anyway?

When you look for an SEO firm these are points you must consider. And ensure everything is on the table and not below it. It’s not worth it really.
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